Stories on the tech industry, content marketing and online sales enablement
This post is a collaboration with Katie Helwig, President of Mild Red LLC. A fellow member of the GovCon Ideation group, Katie has developed Proof Point Marketing™, which details the intentional creation, organization, and communication of evidence that demonstrates your company’s ability to perform. It’s a new understanding of B2G marketing for an industry going…
I attended the Satellite 2026 conference this week in Washington, DC. The Canadian satellite operator Telesat is a long-time client of mine, and the conference is an annual chance to get together IRL. Anyone not living under a rock knows that the space economy is dynamic and growing. As recently as five years ago, the…
Happy holiday season! It’s that time again to look back at the Work, Wine, and Wheels posts over the past year. The publication cadence continued to decline as I was busy running my StoryTech Consulting business. However, as you can see from the graphic above, traffic to the site actually increased in 2025; in fact,…
It seems like it’s all AI, all the time recently in Washington D.C. A flurry of executive orders and the Trump Administration’s AI Action Plan were announced last week. Coverage I’ve read explains that the plan focuses on encouraging innovation, speeding infrastructure development such as data centers, and implementing export controls on technology such as…
Last month I attended a workshop focused on how to use AI technology to boost productivity. The workshop was put on by Juliana Slye and Natalie Lambert, the first in a continuing series. I’m a ‘learn by doing’ type of person and I found the workshop worthwhile. Natalie formerly worked at Google and brings a…
Happy Holiday season! With 2024 almost over I’m resurrecting the Work, Wine and Wheels annual retrospective post. Back in the day, WordPress sent an annual report to me. I don’t know if everyone got one or if a certain traffic level needed to be met. The 2012 report is where I got the main image…
This week started off on the right foot with me being the guest of Mark Amtower’s Federal News Radio podcast Amtower Off Center. No one has been a leader in the B2G market longer than Mark. He and I are co-hosts of the GovCon Ideation community with Janet Waring of ArtForm, as well as co-authors…
Ever since the broad availability of artificial intelligence exploded last year, I’ve been wondering about its impact on B2 marketing. There is already a lot of “me-tooism” in much of B2G content marketing. Would AI make that even worse? Or could it, in fact, amplify the value of truly original insights for thought leadership? Or…
Recently I attended the GAIN 2023 conference, an event dedicated to business-to-government (B2G) marketing. I’ve attended GAIN since it began in 2016, sponsored by Government Marketing University. In 2021 GovExec purchased GMarkU and produced this year’s event. Attendance seemed strong and fully recovered from depressed pandemic levels. Many of the speakers and presentations were excellent….
There is a brand new book out called Government Marketing Best Practices 2.0, available on Amazon. I’m proud to say that I contributed a chapter in the book, along with a number of other government marketing experts. Credit for the book goes to long-time government marketing expert and consultant Mark Amtower. Mark has written the…
Last week I attended an excellent presentation on the use of LinkedIn in the federal space. The presenter was Mark Amtower, known by many as the “Godfather” of government marketing. The discussion was a GovCon ClubTM event organized by Guy (Go-To-Guy) Timberlake, another long-time luminary in federal marketing. When Mark Amtower talks LinkedIn people listen….
Last week Tim Hartman and Frank Salatto were guest speakers on our Ideation group govcon call. Tim is Chief Executive Officer of GovExec, and Frank is SVP and Head of Growth Initiatives. They gave us a compelling overview of GovExec’s string of acquisitions over the past two years, arguably the most important development for B2G…
