Stories on the tech industry, content marketing and online sales enablement
Last week I attended an event put on by Market Connections, Merritt Group and the Professional Services Council. It shared the results of a survey focused on the business development and marketing practices of B2G contractors. It was an informative session looking at what’s working, what’s not, which tactics are ascendant and which are on […]
This week I attended an interesting Market Chat Live event sponsored by MeriTalk and Government Marketing University. It focused on understanding the WIIFM – What’s In It For Me – element in your B2G marketing to specific agencies and government decision-makers, aka account based marketing. Steve O’Keefe, founder of O’Keefe and Company and MeriTalk, opened […]
Yesterday I spent time with former senior government leaders discussing a very hot topic in federal IT circles. We recorded content for an upcoming podcast series looking at the Modernization of Government Technology (MGT) Act. Our three experts were all Government Marketing University ambassadors, and we were brought by GMarkU founder Lou Anne Brossman as […]
January will mark the 10 year anniversary of Work, Wine and Wheels. Publishing content online over the past decade has allowed me to learn while doing, giving me first-hand experiences that have made me a better content marketer. There is a big difference between intellectually understanding something versus experiencing it for yourself. Ten years ago […]
My agency StoryTech Consulting has been keeping me very busy, and it’s been too long since I published an interview with an IT or media leader. So I’m pleased to present this interview with Ginger Kessler, a proven marketing executive who has spent years helping the federal government modernize its IT infrastructure. Disclosure — Ginger […]
Recently the Government Marketing University reached out to me for a Q&A on business to government content marketing to appear in their newsletter. GMarkU is an emerging institution that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. I’ve been involved since the early stages of […]
Last month I was interviewed for a podcast on B2B and B2G content marketing. The podcast is part of an ongoing series moderated by Eric Koch, founder of The Creative Marketing Zone. Eric is a dogged and innovative marketer, and our firms have collaborated in the past on behalf of clients. It was a pleasure […]
A few weeks ago Mary Meeker came out with her latest Internet Trends report. I’ve been writing about these for the past few years — here’s a link if you’d like background on her or the report. Some nuggets plucked out by Recode that I agree are interesting: Global smartphone growth is slowing: Smartphone shipments […]
When you do content marketing for technology companies, it’s important to stay abreast of the latest IT developments and trends. This is especially true in a field like cybersecurity. Fortunately, as part of client projects I’m often able to attend conferences and trade shows that both keep me up to speed and provide the fodder […]
When StoryTech Consulting launches a web property for a client, we’re usually told something along the lines of “we’d like to know everything visitors do when they hit our site.” That’s a very logical request. With our content marketing focus, usually the most important visitor information the client is looking for is company name, physical […]
Merry New Year! It’s been a great year at Work, Wine and Wheels, though the time demands of my consulting firm again cut down on the number of stories published. Before the clock runs out on 2016, here’s a final post touching on all three site topics. On the Work front, I’m thankful that StoryTech […]
If you market to the government market, you know what a complicated process it can be. It’s often a challenge to know exactly which government decision makers within the agency to communicate with, and to know exactly what those decision makers are looking for from a contractor partner. I recently attended a government marketing event […]