Stories on the tech industry, content marketing and online sales enablement
This week I had the pleasure of interviewing Roger Johnson. Roger is founder and President of Newswise, an online news distribution service for journalists and the public. He also manages the PRwise group on LinkedIn, a group I’ve belonged to for over four years. I’ve been impressed with the volume and quality of discussions in […]
Last week it was revealed that the NSA is data mining the call information of Verizon Business. This has set off a flood of coverage and has kindled an overdue debate about the trade-off between domestic surveillance and national security. It remains to be seen how wide ranging the debate becomes. The Administration and some […]
Mary Meeker of Kleiner, Perkins Caufield and Byers has released her latest Internet Trends Report. Meeker is a long-time technology analyst who made her name during the early years of explosive Internet growth. I wrote about her 2012 Trends report late last year. This year the presentation has grown to 117 pages. Since I doubt […]
I’ve been directing content marketing programs designed to support sales enablement on behalf of clients for about four years. Most of the time my teams and I work behind the scenes, crafting content and executing on strategy for clients. One of the terms to describe this is brand journalism — helping your client take on […]
Great work for great clients — that’s the fundamental philosophy at my agency. Today a great client unveiled more great work when Polycom launched The Public Sector View. We’ve got a track record of success with this client. Three years ago, the BreakDowntheWalls site we designed and executed for TANDBERG won Best Corporate Blog honors […]
More and more people are using mobile devices to consume content, both professional and personal. It’s a macro trend affecting business and society at large, and your online presence needs to respond. According to Google Analytics, 29 percent of the traffic to chrisparente.com in the past 30 days came from a mobile device. Google Analytics […]
Steve Farnsworth’s @Steveology blog is a good source of content on digital marketing. Recently Steve wrote a piece about IBM documenting the increased efficiency of what they call social business. Working with researchers from Rutgers and Duke, IBM found that inside sales people who used social tools both internally and externally were higher performers. According […]
Is content marketing done differently depending on organization size? That’s the focus of a new study from the Content Marketing Institute. CMI defines an as over 1,000 employees. One of the reasons this study got my attention was because that dividing line roughly describes my agency’s two main types of clients. We tend to work […]
The concept of content marketing is red hot these days when discussing effective communications. It’s not a new concept, and I’ve been discussing it on this site for almost two years. Lately the concept has reached the fully hyped phase. Like many terms that become hugely popular, content marketing can mean different things to different […]
Last week a tweet directed me to a good article on SEO from Mashable. It talked about changes in search algorithms and the rise of content marketing has put a premium on creating content humans want to read, as opposed to trying to game the system with black hat tricks. Honest SEO is now the […]
Part of my role as a counselor to clients is keeping them up to speed on new online marketing research. I came across two reports last week that could be useful when evaluating client tactics. The first was from Forrester Research and looked at what kind of content online consumers find most persuasive. Per the […]
Previously on this site I’ve written about the generic top level domain (gTLD) debate, which has been contentious from day one. I tried to have some fun with the debate with this animated video from almost two years ago. And in July of 2011 I interviewed Antony Van Couvering, a former colleague from VeriSign and […]