Stories on the tech industry, content marketing and online sales enablement
Great work for great clients — that’s the fundamental philosophy at my agency. Today a great client unveiled more great work when Polycom launched The Public Sector View. We’ve got a track record of success with this client. Three years ago, the BreakDowntheWalls site we designed and executed for TANDBERG won Best Corporate Blog honors […]
More and more people are using mobile devices to consume content, both professional and personal. It’s a macro trend affecting business and society at large, and your online presence needs to respond. According to Google Analytics, 29 percent of the traffic to chrisparente.com in the past 30 days came from a mobile device. Google Analytics […]
Steve Farnsworth’s @Steveology blog is a good source of content on digital marketing. Recently Steve wrote a piece about IBM documenting the increased efficiency of what they call social business. Working with researchers from Rutgers and Duke, IBM found that inside sales people who used social tools both internally and externally were higher performers. According […]
Is content marketing done differently depending on organization size? That’s the focus of a new study from the Content Marketing Institute. CMI defines an as over 1,000 employees. One of the reasons this study got my attention was because that dividing line roughly describes my agency’s two main types of clients. We tend to work […]
The concept of content marketing is red hot these days when discussing effective communications. It’s not a new concept, and I’ve been discussing it on this site for almost two years. Lately the concept has reached the fully hyped phase. Like many terms that become hugely popular, content marketing can mean different things to different […]
Last week a tweet directed me to a good article on SEO from Mashable. It talked about changes in search algorithms and the rise of content marketing has put a premium on creating content humans want to read, as opposed to trying to game the system with black hat tricks. Honest SEO is now the […]
Part of my role as a counselor to clients is keeping them up to speed on new online marketing research. I came across two reports last week that could be useful when evaluating client tactics. The first was from Forrester Research and looked at what kind of content online consumers find most persuasive. Per the […]
Previously on this site I’ve written about the generic top level domain (gTLD) debate, which has been contentious from day one. I tried to have some fun with the debate with this animated video from almost two years ago. And in July of 2011 I interviewed Antony Van Couvering, a former colleague from VeriSign and […]
This week I read two stories talking about content marketing that got me thinking. One was from Mitch Joel at Six Pixels of Separation, and the other from Justin Case at his blog Justin Case You Were Wondering (clever title, Justin)! Both are worth a click and a few minutes of your time. To paraphrase, […]
Last week Brad Flora, co-founder and ceo of startup Perfect Audience reached out to me to offer a guided demo. He had seen my recent article on retargeting, and wanted to show me how Perfect Audience was making retargeting easy for companies of any size. It was an impressive demo. Working with Facebook’s FBX Ad […]
Have you ever researched a product online, and then noticed ads for that product following you around on the Internet? It was really obvious to me this holiday season, when a jacket my wife got me for Christmas was popping up on every site I visited for weeks afterwards. This is called retargeting, and done […]
Friday I had lunch with an old colleague of mine who is now running a well known federal trade magazine. In addition to catching up in general, he shared with me how he’s trying to adapt the traditional trade magazine business model to an online and mobile world. This is a theme I’ve covered a […]