Stories on the tech industry, content marketing and online sales enablement
I saw an interesting story in Fortune this week with the catchy title “The Social Media Manager is Dead – Long Live Social Media.” Citing a number of other sources, the article argues that social media is spreading into all areas of the corporation, making the consolidation of social media responsibility in one person redundant […]
On this site I talk regularly about content marketing, and the need for online media properties to find new revenue streams. Yesterday I was given a product demo from a company called OutBrain that promises benefits on both fronts. OutBrain could be viewed as an AdSense network for content, as opposed to advertising. It’s […]
This week I had the chance to interview Sean Callahan, Marketing Director at the online marketing firm Bizo. Sean is another former journalist who has moved to the brand side, having worked at BtoB magazine and other Crain Communications properties before joining Bizo last year. Bizo is a leading provider of technology and data for […]
Content Marketing World 2013 concludes tonight in Cleveland, Ohio. The event is put on by the Content Marketing Institute and a reported 1,700 marketers attended, and got to hear William Shatner give the closing keynote tonight. If that doesn’t show content marketing is red hot, I don’t know what does! Eloqua’s All About Revenue blog […]
I spend a lot of time counseling clients on how to promote themselves appropriately through social media channels. There is a way to do it that educates, engages and (sometimes) even entertains. And then there is the way not to do it — by engaging in clumsy one-way promotion. I came across an example of […]
Earlier this week I caught up with an old friend Roger Hughlett. Roger and I have known each other for many years — here’s a story from 2009 about some changes he was driving as assistant managing editor at the Washington Business Journal. A lot has changed since then. Earlier this year Roger made the […]
I read a really good article today written by Mark Schaefer for Ragan on content marketing. It echoed a lot of things I stress to clients each day about content marketing done right. It also added a perspective I hadn’t considered — that content marketing done right might redeem the concept of social media marketing. […]
I’ve been writing about helping clients with SEO for a long time. Organic SEO improvement is never the end goal of my client engagements (that’s sales integration), but rising rankings are a welcome benefit of consistently publishing quality content on a specific topic. Other than a logical use of keyword phrases and the use of […]
Sponsored content is a major and often controversial trend in online publishing. Traditional revenue streams have been greatly reduced, and publishers are looking for ways to make publishing make money online. Last month the PR firm Edelman published a study and some suggested guidelines for sponsored content. Sponsored content differs from content marketing, which is […]
Every week I work with clients to produce high quality content for their online properties. It’s not easy consistently producing content that accomplishes business objectives via thought leadership rather than overt promotion. When done well, a content marketing strategy can deliver most of the benefits of a traditional PR campaign. These include brand awareness, closer […]
I’ve been a subscriber to Esquire for many years. I really enjoy the quality of the writing, though I took the magazine to task for a poor QR code experience back in 2010. Clearly Hearst, parent company to Esquire, is continuing to experiment with ways to monetize content online. Last week MediaBistro and John Battelle […]
Part of my consulting role to clients is keeping an eye on marketing trends. While doing that recently I found an excellent presentation on B2B content marketing trends produced by the UK based agency Velocity Partners. The deck outlines five trends, which the authors call “Beyonds,” showing how B2B content marketing is evolving. Tactically these […]