Brand Journalism and Content Marketing
Earlier this week I caught up with an old friend Roger Hughlett. Roger and I have known each other for many years — here’s a story from 2009 about some changes he was driving as assistant managing editor at the Washington Business Journal.
A lot has changed since then. Earlier this year Roger made the move to brand journalism, becoming the content development manager at Micropact Inc., a business process management (BPM) software company.
In the interview below we talk about this transition, and Roger’s thoughts on quality content marketing.
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