It seems incredible that we’ve finally reached 2021 holiday season. Despite all the challenges presented by the coronavirus it was a busy year in the world of B2G marketing. As in past years one of the biggest events for government marketers was the GAIN 2020 conference. GAIN again offered tools, insights and inspiration for government […]
Recently my wife and I returned from a week away and the battery in my E39 M5 was totally dead. This was disappointing because the battery was less than two years old and I had charged it prior to us leaving. The dead battery was an Interstate MTP-95R. I’ve had good experiences in the past […]
Like (hopefully) most people, our Thanksgiving was smaller and quieter this year. We couldn’t celebrate with the number of family and friends that we typically have in past years due to the pandemic. So to try something different we went with only French wines with the meal. Not that drinking French wine is a radical […]
Last week I did an old school oil change in my driveway. I use that term because I’ve become very used to handling DIY work at the events organized by the local National Capitol chapter of the BMW Car Club of America. But of course COVID-19 changed all that and there hasn’t been an event […]
It’s commonly said in marketing that “content is king.” But how do you demonstrate content effectiveness to other stakeholders in your organization? Marketers need to show that the content they are creating and promoting is helping to achieve business objectives. It’s important to understand that key performance indicators (KPIs) vary by campaign stage. For example, […]
In 2018 I wrote about the fast growing online auction site Bring a Trailer. Since then the site continued to grow, was acquired and just got some competition. According to an April feature story in the New York Times, Bring a Trailer had over 100,000 registered bidders in 2019 and revenue totaled $230 million. In […]
2020 BMW sales in the U.S. have been badly hurt by the corona pandemic. Sales in Q2 were down an amazing 39.3 percent, totaling 50,957. Year to date BMW is down 28.4 percent in this market, with 110,412 vehicles sold. Globally BMW is doing a bit better, with BMW brand sales down 21.7 percent. While […]
If you want to successfully market a product or service, you need to understand everything you can about who your targeted decision-makers are and what they care about. A way to increase your understanding is the development of marketing personas. Per Wikipedia, “a persona in user-design and marketing is a fictional character created to represent […]
Things have been slow on the BMW maintenance front due to the corona virus and sheltering in place. Club DIY events were canceled in March and there is no update on when they will restart. Fortunately neither of my cars require any scheduled maintenance at the moment and I’m putting fewer miles on them than […]
The awareness of the cybersecurity threat has skyrocketed in recent years. That has translated into explosive growth for the cybersecurity market. From a size of only $3.5 billion in 2004, the global market exceeded $137 billion in 2017 and is forecast to reach $248 billion by 2023. Despite those billions being spent most organizations cannot […]
I’ve been involved with Government Marketing University (GMarkU) for many years. It’s proven a great vehicle to collaborate with the broader B2G marketing community and share best practices. That’s never been more true than right now. Kudos to GMarkU founder Lou Anne Brossman for not letting COVID-19 and stay-at-home orders get in the way. As […]
The COVID-19 pandemic has upended society in the past three weeks. It’s a massive challenge and meeting it requires a level of communal cooperation not seen since WWII. I hope everyone reading this is safe, healthy and thinking about how their actions affect those around them. My wife and I are fortunate we are accustomed […]