WashingtonExec published my latest Wine and Dine column today. I talk about the common bias against hotel restaurants, and how that shouldn’t dictate your dining decisions. Case in point are two excellent meals we had recently at Jackson 2o and Morrison House Grille, two properties in Old Town Alexandria managed by the Kimpton hotel chain. […]
This week I saw an article in Decanter via Nick Stephens’ Bordeaux Undiscovered site. The story combined two things I write about here – wine and new generic top level domains, or gTLDs. I last reported on gTLDs back in March — their rollout has been repeatedly delayed. Partly this is due to the kind […]
On this site I talk regularly about content marketing, and the need for online media properties to find new revenue streams. Yesterday I was given a product demo from a company called OutBrain that promises benefits on both fronts. OutBrain could be viewed as an AdSense network for content, as opposed to advertising. It’s […]
This week I had the chance to interview Sean Callahan, Marketing Director at the online marketing firm Bizo. Sean is another former journalist who has moved to the brand side, having worked at BtoB magazine and other Crain Communications properties before joining Bizo last year. Bizo is a leading provider of technology and data for […]
Content Marketing World 2013 concludes tonight in Cleveland, Ohio. The event is put on by the Content Marketing Institute and a reported 1,700 marketers attended, and got to hear William Shatner give the closing keynote tonight. If that doesn’t show content marketing is red hot, I don’t know what does! Eloqua’s All About Revenue blog […]
This weekend I tackled a small but irritating issue with my E36 M3. For a while there had been a soft clunk whenever I went over a bump while turning right. Holiday time last year I replaced the sway bar end links, but this didn’t fully stop the noise. I eventually zeroed in on the […]
I spend a lot of time counseling clients on how to promote themselves appropriately through social media channels. There is a way to do it that educates, engages and (sometimes) even entertains. And then there is the way not to do it — by engaging in clumsy one-way promotion. I came across an example of […]
Earlier this week I caught up with an old friend Roger Hughlett. Roger and I have known each other for many years — here’s a story from 2009 about some changes he was driving as assistant managing editor at the Washington Business Journal. A lot has changed since then. Earlier this year Roger made the […]
I last wrote about Italian wine for my April WashingtonExec column. Since then I’ve enjoyed some new Italian red winners that I talk about below. I wrote in April about how Italian wine can be hard to decipher. I hope the deconstructed label above is helpful next time you’re deciding on bringing an Italian wine […]
I read a really good article today written by Mark Schaefer for Ragan on content marketing. It echoed a lot of things I stress to clients each day about content marketing done right. It also added a perspective I hadn’t considered — that content marketing done right might redeem the concept of social media marketing. […]
This past weekend I completed a repair project for a rear wheel on my 2002 BMW M5. In this post from late July I explain how I bent and cracked the wheel. Initially I was thinking replacement rather than repair. I knew color matching was going to be a problem, due to the shadow chrome […]
I’ve been writing about helping clients with SEO for a long time. Organic SEO improvement is never the end goal of my client engagements (that’s sales integration), but rising rankings are a welcome benefit of consistently publishing quality content on a specific topic. Other than a logical use of keyword phrases and the use of […]