Recently there has been good coverage of how critical distribution is for a content marketing strategy. This is something I talk to clients about often. There is no “build it and they will come” with content marketing, no matter how good your content may be. Forrester came out with a new report early this month […]
The role of marketing has changed dramatically over the past five years. That was the message loud and clear when my agency organized a roundtable discussion on the challenges faced by our clients. We spoke with senior level marketers from 3Pillar Global, Mandient, Blue Coat Systems and the Immix Group. The term hybrid marketer was […]
Recently I’ve enjoyed three new red wines. One was a Bordeaux that continues the theme of 2009 as a great value year for Bordeaux. One was a California Cabernet Sauvignon that was pleasantly atypical, and the other was an excellent California Pinot Noir. I wrote last year about 2009 petit chateaux Bordeaux wines and how […]
I saw an interesting story in Fortune this week with the catchy title “The Social Media Manager is Dead – Long Live Social Media.” Citing a number of other sources, the article argues that social media is spreading into all areas of the corporation, making the consolidation of social media responsibility in one person redundant […]
Last year I performed the 60,000 mile tune-up on my E36 M3 myself. I replaced the air filter, the fuel filter, the sparks plugs and I cleaned the mass air filter. There was one replacement I didn’t do at the time, partly because I knew it would be a real pain in the butt. That […]
WashingtonExec published my latest Wine and Dine column today. I talk about the common bias against hotel restaurants, and how that shouldn’t dictate your dining decisions. Case in point are two excellent meals we had recently at Jackson 2o and Morrison House Grille, two properties in Old Town Alexandria managed by the Kimpton hotel chain. […]
This week I saw an article in Decanter via Nick Stephens’ Bordeaux Undiscovered site. The story combined two things I write about here – wine and new generic top level domains, or gTLDs. I last reported on gTLDs back in March — their rollout has been repeatedly delayed. Partly this is due to the kind […]
On this site I talk regularly about content marketing, and the need for online media properties to find new revenue streams. Yesterday I was given a product demo from a company called OutBrain that promises benefits on both fronts. OutBrain could be viewed as an AdSense network for content, as opposed to advertising. It’s […]
This week I had the chance to interview Sean Callahan, Marketing Director at the online marketing firm Bizo. Sean is another former journalist who has moved to the brand side, having worked at BtoB magazine and other Crain Communications properties before joining Bizo last year. Bizo is a leading provider of technology and data for […]
Content Marketing World 2013 concludes tonight in Cleveland, Ohio. The event is put on by the Content Marketing Institute and a reported 1,700 marketers attended, and got to hear William Shatner give the closing keynote tonight. If that doesn’t show content marketing is red hot, I don’t know what does! Eloqua’s All About Revenue blog […]
This weekend I tackled a small but irritating issue with my E36 M3. For a while there had been a soft clunk whenever I went over a bump while turning right. Holiday time last year I replaced the sway bar end links, but this didn’t fully stop the noise. I eventually zeroed in on the […]
I spend a lot of time counseling clients on how to promote themselves appropriately through social media channels. There is a way to do it that educates, engages and (sometimes) even entertains. And then there is the way not to do it — by engaging in clumsy one-way promotion. I came across an example of […]