Aug 292013
 
new-marketing-65kb

image courtesy of Intersection Consulting

Earlier this week I caught up with an old friend Roger Hughlett. Roger and I have known each other for many years — here’s a story from 2009 about some changes he was driving as assistant managing editor at the Washington Business Journal.

A lot has changed since then. Earlier this year Roger made the move to brand journalism, becoming the content development manager at Micropact Inc., a business process management (BPM) software company.

In the interview below we talk about this transition, and Roger’s thoughts on quality content marketing.

If your browser doesn’t present the audio player below, or you’re visiting via a mobile device please click here for the audio file.

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