In previous articles on this site I’ve talked about counseling clients on adopting a publishing mindset. For a content marketing program to succeed, the company or organization must approach the engagement just like a trade magazine. Quality content needs to be presented in ways that appeal to the target audience(s), and must be presented in […]
An excellent blog post caught my eye yesterday, as it was designed to. Jason Falls of Social Media Explorer published a piece entitled “‘Social Business’ is Bullshit,” based on a presentation he gave to a recent conference on the topic. No doubt that got everyone’s attention. After the provocative headline, he clarifies his target is […]
Yesterday the marketing automation company Marketo published a really good post on their blog. It captured well a lot of these themes I cover here on this blog and how I counsel clients regarding content marketing. First off, it’s a guest post from Jeffrey Davis. Reaching beyond your own group of subject matter experts and […]
It’s not easy to consistently create high quality content. That’s a fact I don’t sugarcoat with clients. To make a B2b or B2G content marketing strategy succeed, you need to adopt the mindset of a publisher. That means keeping your audience happy and engaged. And that’s not easy. My partner Marc Hausman writes about bouts […]
One of the tenets of running a professional services company is to follow good executives. All engagements end eventually, and sometimes it’s because the decision maker who brought Strategic in moves on. When you’ve demonstrated success working with a client, obviously they will look to put the “band” back together when they land at their […]
Recently I’ve seen an increase in discussion around companies and organizations producing their own content. I’m not talking about marketing collateral, but true editorial content that educates and entertains. Some call this sponsored content, curated content, or content marketing. In the end it’s the same thing — producing your own “news” and sharing directly with […]