Stories on the tech industry, content marketing and online sales enablement
Yesterday I received a briefing on LinkedIn advertising opportunities. Placing ad buys isn’t one of my main roles, but I always stay current on issues my clients might need, and all of them use LinkedIn in some way. There have been some changes lately in the LinkedIn experience. Last month LinkedIn replaced its LinkedIn Today […]
Gini Dietrich’s Spin Sucks site has been in my industry news RSS feed for a long time. This week she wrote a good piece looking at how VISA has brought all their marketing and communications work in-house. The company is ending relationships with current agencies FleishmanHillard, Edelman and Brunswick. In her story Dietrich connects this […]
Integrating content into the sales process is always a vital part of the client engagements I run. For that reason, my agency is always on the look out for companies offering services that could potentially support improved sales integration. Yesterday we got an interesting presentation from beep Directed Voicemail. Founder Patrick Cahill explained their value […]
Earlier this week I read an excellent article from iMediaConnection. Author Antoine Boulin identified three sure ways to fail at so-called native advertising, messages that look more like editorial content than traditional advertising. Many hope this can become a much needed revenue stream for publishers. I’ve written about native advertising, also called sponsored content. It’s […]
Earlier this month my partner Marc Hausman spoke at the Inbound Marketing Summit in Boston, organized by Pulse Networks. As part of his address, the conference produced a video with Marc on five tips for aligning your content marketing efforts to support sales. Marc does a great job in the video distilling principles I’ve talked […]
Recently there has been good coverage of how critical distribution is for a content marketing strategy. This is something I talk to clients about often. There is no “build it and they will come” with content marketing, no matter how good your content may be. Forrester came out with a new report early this month […]
The role of marketing has changed dramatically over the past five years. That was the message loud and clear when my agency organized a roundtable discussion on the challenges faced by our clients. We spoke with senior level marketers from 3Pillar Global, Mandient, Blue Coat Systems and the Immix Group. The term hybrid marketer was […]
I saw an interesting story in Fortune this week with the catchy title “The Social Media Manager is Dead – Long Live Social Media.” Citing a number of other sources, the article argues that social media is spreading into all areas of the corporation, making the consolidation of social media responsibility in one person redundant […]
On this site I talk regularly about content marketing, and the need for online media properties to find new revenue streams. Yesterday I was given a product demo from a company called OutBrain that promises benefits on both fronts. OutBrain could be viewed as an AdSense network for content, as opposed to advertising. It’s […]
This week I had the chance to interview Sean Callahan, Marketing Director at the online marketing firm Bizo. Sean is another former journalist who has moved to the brand side, having worked at BtoB magazine and other Crain Communications properties before joining Bizo last year. Bizo is a leading provider of technology and data for […]
Content Marketing World 2013 concludes tonight in Cleveland, Ohio. The event is put on by the Content Marketing Institute and a reported 1,700 marketers attended, and got to hear William Shatner give the closing keynote tonight. If that doesn’t show content marketing is red hot, I don’t know what does! Eloqua’s All About Revenue blog […]
I spend a lot of time counseling clients on how to promote themselves appropriately through social media channels. There is a way to do it that educates, engages and (sometimes) even entertains. And then there is the way not to do it — by engaging in clumsy one-way promotion. I came across an example of […]