Stories on the tech industry, content marketing and online sales enablement
Google didn’t have a particularly good week, despite Neilsen Online reporting on Wednesday that Google continues to widen its lead in US search share over Yahoo and Microsoft. Google now handles almost 59% of all searches here, and almost 63% globally, although that number is down slightly: http://www.reuters.com/article/companyNews/idUSN1931199720080319 More important from a revenue standpoint, the growth […]
Earlier this month Newsweek ran an interesting story about the resurgence of an old debate — if/how content should be edited on the Internet. The viewpoint that venerates the wisdom of crowds and the individual blogger/YouTube poster has seemed dominant lately, but is there now a movement back to “professional” content vetted by experts? I say […]
Today Strategic client Tellabs released some interesting survey data. Tellabs used the subscription lists of leading trade publications to ask telecom professionals about broadband — what the definition of broadband should be, and the state of availability in the United States. Over 450 respondents shared some very strong opinions on this important issue. There are […]
Last week a couple of representatives from NASDAQ came into the agency. Strategic Communications Group handles a number of public companies, and has taken clients through the IPO process. IR is not Strategic’s specialty, but we frequently get asked for counsel by our clients on these issues. So we wanted Jason and Steven to give us […]
On Wednesday I attended a Media 2.0 event sponsored by PR Newswire. Michael Pranikoff, PRN’s Emerging Media director gave an animated and informative presentation to a full house at the JW Marriott on Pennsylvania Avenue. In addition to solid background information on the newest 2.0 trends, Michael put a lot of focus on free online tools that can […]
Tom Burton at FierceMarkets brought an interesting new study to my attention via his FierceIPTV e-newsletter Tuesday. Tom’s an experienced tech journalist who recently relocated to the States from Australia, and I’ve gotten to know him over the past few months. He writes good commentary that goes easy on the jargon and gets into the business issues […]
Ok, so a week after saying this job doesn’t often mix business and wine it happens again. Tuesday night we conducted a kick-off meeting with Scott and Jennie from our new client GovDelivery. With relatively little fanfare, this company has become the dominant provider of email and digital subscription management services delivered. These services are made available via a software as […]
A recent story in the Post has spurred a lot of online conversation about the tech scene in DC — story here That story was criticized in Nick O’Neill’s Social Times blog, in a very good post located here. Mitch Arnowitz, who has kept alive the Ad-Marketing listserv of the old Morino Institute, sent these links to that […]
Thursday Businesswire hosted an event at the Marriott Tysons Corner where local tech media talked about the kind of things they want to hear about, how to pitch them, etc. IMO the biggest benefit of these events is interacting with these folks face-to-face as opposed to the panel discussion. But each person shared interesting perspectives: Melissa Frederick, Washington […]
When I was on the corporate side doing more traveling and attending various tradeshows, it was easier to combine work and wine. There is less opportunity to do that on the agency side, but last night they came together. Marc Hausman (aka The Strategic Guy) and I met with our client Dev Ganesan, COO of Aptara. Aptara is […]
Good article today by Aaron Wall at SEOBOOK. He compares cultivating your organic SEO over the long haul vs. the quick hit possible with pay-per-click campaigns. I was with Advertising.com when we invented PPC — though I guess early hires at ValueClick might dispute that claim. PPC was new, exciting and promised a level of […]
Tech blogger and fellow Alexandria resident Dennis McDonald is on to something in a blog from Friday. Management increasingly will have to plan for how to manage the social networks and online communities of two companies in the process of merging: Let’s say that two companies that share commmon markets are planning a merger of their […]