Stories on the tech industry, content marketing and online sales enablement
A recent story in the Post has spurred a lot of online conversation about the tech scene in DC — story here That story was criticized in Nick O’Neill’s Social Times blog, in a very good post located here. Mitch Arnowitz, who has kept alive the Ad-Marketing listserv of the old Morino Institute, sent these links to that…
Thursday Businesswire hosted an event at the Marriott Tysons Corner where local tech media talked about the kind of things they want to hear about, how to pitch them, etc. IMO the biggest benefit of these events is interacting with these folks face-to-face as opposed to the panel discussion. But each person shared interesting perspectives: Melissa Frederick, Washington…
When I was on the corporate side doing more traveling and attending various tradeshows, it was easier to combine work and wine. There is less opportunity to do that on the agency side, but last night they came together. Marc Hausman (aka The Strategic Guy) and I met with our client Dev Ganesan, COO of Aptara. Aptara is…
Good article today by Aaron Wall at SEOBOOK. He compares cultivating your organic SEO over the long haul vs. the quick hit possible with pay-per-click campaigns. I was with Advertising.com when we invented PPC — though I guess early hires at ValueClick might dispute that claim. PPC was new, exciting and promised a level of…
Tech blogger and fellow Alexandria resident Dennis McDonald is on to something in a blog from Friday. Management increasingly will have to plan for how to manage the social networks and online communities of two companies in the process of merging: Let’s say that two companies that share commmon markets are planning a merger of their…
Here’s an eye-catching stat from the Mobile World Congress show in Barcelona. AT&T claims that 95% of iPhone users use the device to surf the web. If true, this is REALLY significant. A crappy user experience has kept mobile internet use stuck in the starting gate, at least here in North America. If the iPhone changes that,…
Here’s that survey I hinted at in the post last week and released today at Mobile World Congress in Barcelona. M:Metrics and Tellabs surveyed 34,000 mobile TV users in Europe and the U.S. last year. Here’s the verdict: The Good: The market grew 36%, and is estimated to be a $270M opportunity The Bad: Former users grew…
This morning I attended an interesting panel discussion on the mobile marketplace. It was sponsored by Potomac Tech Wire and the Fairfax County Economic Development Authority. I was particularly interested in this event because I knew two of the panelists. I worked for Tom Wheeler at CTIA when he led that organization, and I worked with Paul…
Brian Dolan over at FierceWireless wrote a very interesting editorial today. Now I can get as tired as the next guy with the media’s preoccupation with the big G. But I think Brian is on to something. He posits that rather than actually wanting to win any of the spectrum in the FCC auction, Google is…
On a regular basis we bring members of the media in to speak with staff at Strategic Communications Group. Even in an increasingly technical world, there is great value in meeting personally with the people you’ll be pitching on behalf of clients. And helping to foster these relationships is part of the professional development process…
Stephen Barr of the Washington Post has a very interesting Federal Diary story today. The Office of Management and Budget (OMB) has embraced the Wikipedia model and used their own Wiki to quickly catalogue 13,496 budgetary earmarks. The process took 10 weeks, as opposed to the usual 6 months. It currently has 5,500 members and…
There is an ongoing discussion in PR circles regarding what role the press release plays, if any, in effective public relations. Many social media evangelists claim the press release is dead and needs to be totally replaced. I take a contrarian view. A well written press release accomplishes many things, and in some ways is…
