Stories on the tech industry, content marketing and online sales enablement
“Content is King” — that’s long been dogma in the publishing world, and rightly so. But the maxim also holds for any web site or blog, including b2b. Most companies have large amounts of interesting information in many formats — presentations, white papers, spreadsheets — that can make for valuable online content. However, some do…
The past couple of weeks has seen some bad news regarding expanding broadband in this country. Major carriers have washed their hands of the stimulus plan and its funds. Qwest, AT&T, Verizon and Comcast say they will not be participating due to requirements that come with the funds. Sean Buckley of Fierce Telecom has a…
Managing social media campaigns at Strategic, I’m struck by how many times clients don’t prioritize conversations that come up as a result of their social media outreach. After all, it is called “social” media for a reason. If you’re producing quality content and presenting it in the appropriate online communities, conversation will ensue. Yet account…
This month the country took the first steps down a very important road – the expansion of broadband access to all Americans. Included in the Obama Administration’s $787 billion stimulus package is $7.2 billion for grants and loans designed to expand broadband access in the United States. For the first time our government has, in…
Recently I participated in a very timely online conversation on the topic of quantifying the success of social media. I’ve been a member of the Ad-Marketing listserv for a long time, originally started by the Morino Institute. Thanks to Mitch Arnowitz for keeping the list alive. This is a very hot topic right now, with…
Last July I wrote about a serious security flaw in the domain name system (DNS). It was discovered by researcher Dan Kaminsky and got a lot of coverage: It’s Tuesday — Must be Time to Fix DNS There was two parts to the DNS vulnerability that quickly became known as the Kaminsky flaw. One was…
As I wrote about recently, my firm Strategic Communications Group has helped a lot of clients implement their social media strategies. Many times, this includes the launch of a company blog. But for a blog to contribute to the business goals of the company, it needs to build up traffic fairly rapidly. “Build it and…
At my firm Strategic Communications Group more and more of our client work is in the social media arena. Usually a piece of the strategy involves helping the client launch a company blog. This can be a very valuable tool for thought leadership, spurring conversation and awareness and eventually for producing leads that support revenue…
This Thursday I attended a meet the media event put on by BusinessWire in Tysons Corner. These events bring together local reporters and editors and give them a chance to share their view of trends, how they like to be contacted, and the kind of stories they are looking to cover. While these discussions and…
Microsoft reached back to the days of the Old West last Thursday to battle an online worm that has infected millions of computer worldwide. It put out a bounty and assembled a “posse” to catch the bad guys. Microsoft announced a $250,000 reward for information leading to the arrest and conviction of the author(s) of…
Last night the Social Media Club of DC organized a Government 2.0 discussion in downtown DC. They put together a great panel of speakers that tried to define exactly what 2.0 is, what the government should be doing in social media and how quickly the Obama administration can really foster change. The event was held…
Earlier this year I posted on the battle in the smartphone market between Apple and RIM, makers of the Blackberry. It took a macro level look at the market and the players: http://tinyurl.com/55vutc Today I’m posting on the totally micro level — my household. A few weeks ago my wife Gabriele and I both upgraded…
