Stories on the tech industry, content marketing and online sales enablement
It’s pretty cool when a client of yours designs a way for the Internet to work better. Last week Neustar hooked up with Google to design an improvement to the Domain Name System (DNS), a fundamental protocol that makes the Internet work. Neustar is the leading provider of managed DNS services for companies and sovereign […]
Monday morning I was at Teaism in DC attending a social media breakfast put on by the Social Media Club DC chapter (SMC-DC). It’s exciting how this area has become a hotbed for social media and I’ve enjoyed some past events sponsored by the group. Some Strategic colleagues and I had rallied for the 8AM […]
The debate around Network Neutrality is sometimes simplified as carriers against content providers, the owners of networks against the businesses that have grown due to Internet connectivity. So it was interesting to read that Google and Verizon filed a joint submission to the FCC last week, laying out in detail how the two companies agreed […]
Last Friday I was busily knocking things off my to-do list when I got an urgent email from a client. There was a blog post with very erroneous info about the client climbing rapidly up the results page in Google News. This was a poorly reported re-hash of news of an attack that happened over […]
Yesterday self-professed “broadband nerd” Om Malik and Stacey Higginbotham of GigaOm hosted a revealing interview with FCC Chairman Julius Genachowski. It was a great opportunity to hear the Chairman in real time talk through some of the issues facing the commission as it races to prepare its national broadband plan by February. Genachowski was impressive […]
The first two weeks in December haven’t just been the glide path to Christmas this year. 2009 has belatedly turned into a year of innovation and business moves around the Domain Name System (DNS), a vital but under-appreciated protocol essential for the proper functioning of the Internet. All this news may finally propel awareness of […]
How to empirically measure the value of public relations is a challenge as old as the profession itself. The rise of social media offers exciting new opportunities on this front. Last week one of my clients achieved validation of our hard work over the past few months. They now show up as the #2 organic […]
I’m proud to work for all of Strategic clients, helping them to increase market share, revenue and profitability. But there are times when a client does something especially cool and worthwhile, and it’s really a blast to promote it. That’s the case right now with the new AwesomeGov Fund announced yesterday by GovLoop. Last month […]
Last week I had a chance to talk with Matt Langan, a seasoned PR pro I’ve had the pleasure of working with in the past. What I was struck by was how Matt mirrored larger trends affecting PR and work in general, so here I am writing this post. At the onset, let me say […]
Yesterday I had lunch with Roger Hughlett, assistant managing editor for the Washington Business Journal. It was past time we caught up. I first met Roger over a decade ago, when he was tech reporter for the Baltimore Biz Journal and I was with the startup that became Advertising.com. I had been looking forward to […]
The joint was jumping last night at the End of Fiscal Year party at 1215 Connecticut Avenue. It was sponsored by a slew of local organizations including GovLoop, Young Government Leaders, Tech Bisnow, Young AFCEANs and GovDelivery. Folks were definitely partying like it was… 2010. What was really cool was yet another confirmation that DC […]
Earlier this month there was an excellent guest post in the PR 2.0 blog written by Brian Solis. Its theme is how social media is making successful PR today a lot more like digital marketing. While not focused on the b2b market, it’s an excellent read: http://bit.ly/3QWjJy As I say it’s a good read, but […]