Stories on the tech industry, content marketing and online sales enablement
This month the country took the first steps down a very important road – the expansion of broadband access to all Americans. Included in the Obama Administration’s $787 billion stimulus package is $7.2 billion for grants and loans designed to expand broadband access in the United States. For the first time our government has, in […]
Recently I participated in a very timely online conversation on the topic of quantifying the success of social media. I’ve been a member of the Ad-Marketing listserv for a long time, originally started by the Morino Institute. Thanks to Mitch Arnowitz for keeping the list alive. This is a very hot topic right now, with […]
Last July I wrote about a serious security flaw in the domain name system (DNS). It was discovered by researcher Dan Kaminsky and got a lot of coverage: It’s Tuesday — Must be Time to Fix DNS There was two parts to the DNS vulnerability that quickly became known as the Kaminsky flaw. One was […]
As I wrote about recently, my firm Strategic Communications Group has helped a lot of clients implement their social media strategies. Many times, this includes the launch of a company blog. But for a blog to contribute to the business goals of the company, it needs to build up traffic fairly rapidly. “Build it and […]
At my firm Strategic Communications Group more and more of our client work is in the social media arena. Usually a piece of the strategy involves helping the client launch a company blog. This can be a very valuable tool for thought leadership, spurring conversation and awareness and eventually for producing leads that support revenue […]
This Thursday I attended a meet the media event put on by BusinessWire in Tysons Corner. These events bring together local reporters and editors and give them a chance to share their view of trends, how they like to be contacted, and the kind of stories they are looking to cover. While these discussions and […]
Microsoft reached back to the days of the Old West last Thursday to battle an online worm that has infected millions of computer worldwide. It put out a bounty and assembled a “posse” to catch the bad guys. Microsoft announced a $250,000 reward for information leading to the arrest and conviction of the author(s) of […]
Last night the Social Media Club of DC organized a Government 2.0 discussion in downtown DC. They put together a great panel of speakers that tried to define exactly what 2.0 is, what the government should be doing in social media and how quickly the Obama administration can really foster change. The event was held […]
Earlier this year I posted on the battle in the smartphone market between Apple and RIM, makers of the Blackberry. It took a macro level look at the market and the players: http://tinyurl.com/55vutc Today I’m posting on the totally micro level — my household. A few weeks ago my wife Gabriele and I both upgraded […]
It’s no secret that the economic climate has made business tougher for everyone, and the tech PR business is no exception. PR is not easy in the best of economic times, demanding equal measures of strategic counsel, tactical performance and account management. Now Michael Arrington of TechCrunch is calling out bad PR actors, claiming his […]
More and more people in and around government are using the social media platform Twitter. Twitter allows users to create a community of interest and shared information via “tweets” of 140 characters or less. Government users have created a vibrant and active community using Twitter daily to talk to one another and share government best […]
Here’s a short list of stories from the post-Thanksgiving work week. Jason Perlow of ZDNet with an excellent dissection of Sun Microsystems: http://tinyurl.com/64lqhd Julian Sanchez of Ars Technica with coverage of the new, all inclusive coalition looking to catch some government cash to promote universal broadband: http://tinyurl.com/6men6w On the same topic, Doug Mohney of Fierce […]