Stories on the tech industry, content marketing and online sales enablement
The first two weeks in December haven’t just been the glide path to Christmas this year. 2009 has belatedly turned into a year of innovation and business moves around the Domain Name System (DNS), a vital but under-appreciated protocol essential for the proper functioning of the Internet. All this news may finally propel awareness of […]
How to empirically measure the value of public relations is a challenge as old as the profession itself. The rise of social media offers exciting new opportunities on this front. Last week one of my clients achieved validation of our hard work over the past few months. They now show up as the #2 organic […]
I’m proud to work for all of Strategic clients, helping them to increase market share, revenue and profitability. But there are times when a client does something especially cool and worthwhile, and it’s really a blast to promote it. That’s the case right now with the new AwesomeGov Fund announced yesterday by GovLoop. Last month […]
Last week I had a chance to talk with Matt Langan, a seasoned PR pro I’ve had the pleasure of working with in the past. What I was struck by was how Matt mirrored larger trends affecting PR and work in general, so here I am writing this post. At the onset, let me say […]
Yesterday I had lunch with Roger Hughlett, assistant managing editor for the Washington Business Journal. It was past time we caught up. I first met Roger over a decade ago, when he was tech reporter for the Baltimore Biz Journal and I was with the startup that became Advertising.com. I had been looking forward to […]
The joint was jumping last night at the End of Fiscal Year party at 1215 Connecticut Avenue. It was sponsored by a slew of local organizations including GovLoop, Young Government Leaders, Tech Bisnow, Young AFCEANs and GovDelivery. Folks were definitely partying like it was… 2010. What was really cool was yet another confirmation that DC […]
Earlier this month there was an excellent guest post in the PR 2.0 blog written by Brian Solis. Its theme is how social media is making successful PR today a lot more like digital marketing. While not focused on the b2b market, it’s an excellent read: http://bit.ly/3QWjJy As I say it’s a good read, but […]
“Content is King” — that’s long been dogma in the publishing world, and rightly so. But the maxim also holds for any web site or blog, including b2b. Most companies have large amounts of interesting information in many formats — presentations, white papers, spreadsheets — that can make for valuable online content. However, some do […]
The past couple of weeks has seen some bad news regarding expanding broadband in this country. Major carriers have washed their hands of the stimulus plan and its funds. Qwest, AT&T, Verizon and Comcast say they will not be participating due to requirements that come with the funds. Sean Buckley of Fierce Telecom has a […]
Managing social media campaigns at Strategic, I’m struck by how many times clients don’t prioritize conversations that come up as a result of their social media outreach. After all, it is called “social” media for a reason. If you’re producing quality content and presenting it in the appropriate online communities, conversation will ensue. Yet account […]
This month the country took the first steps down a very important road – the expansion of broadband access to all Americans. Included in the Obama Administration’s $787 billion stimulus package is $7.2 billion for grants and loans designed to expand broadband access in the United States. For the first time our government has, in […]
Recently I participated in a very timely online conversation on the topic of quantifying the success of social media. I’ve been a member of the Ad-Marketing listserv for a long time, originally started by the Morino Institute. Thanks to Mitch Arnowitz for keeping the list alive. This is a very hot topic right now, with […]