Stories on the tech industry, content marketing and online sales enablement
Todd Defren’s PR Squared blog is usually a good read, and a couple of days ago he wrote a particularly interesting post. He talked about how every agency is jumping on the social media bandwagon, and the way they describe their social media quals are sounding awfully similar. He compared his own description against those […]
Working in technology PR requires you to constantly be learning about services that can help clients. That’s why I was glad to have some folks from Business Wire visit Strategic Communications Group’s offices and catch us up on improvements to their distribution services. Business Wire is very well established and has been around since the […]
Every industry has bad actors, and the PR/Communications field is no exception. Lately there has been a lot of attention paid to folks using social media channels without disclosing their true identities or their affiliations. Cecilia Kang had a good piece in the Post recently on this topic. Not only is this behavior shady, it’s […]
Yesterday I had a very interesting conversation with Chad Bockius, VP of Marketing and Product Strategy for Socialware. Socialware is a young company with an innovative approach for companies that realize they need to engage in social media, but don’t want to relinquish all control over the process. When you work in technology PR, one […]
Last night I attended a very interesting discussion on where the Internet is going. Lee Rainie, Director of the Pew Internet and American Life Project, presented the findings of the “Future of the Internet IV” survey at the meeting room of the American Institute of Architects across from the Old Executive Building (nice digs, BTW). […]
In the late 90’s I worked for the Cellular Telecommunications Internet Association (CTIA), the trade association representing North American wireless carriers. It was a fantastic experience, and the highlight of every year was the annual conference and show, arguably the most important event for the telco industry. Almost every employee attended, working very hard but […]
Late last year, I wrote about the success TANDBERG was having with its public sector blog from an SEO perspective. The client had a strategy, and stuck to it. We had helped them launch the blog, had attracted a large readership through the consistent publishing of quality content and were ranked #2 in organic search […]
I read a good post the other day from Caroline McCarthy of CNET. The post was about market consolidation in the social aggregator space: Social-network feed aggregators–FriendFeed, Socialthing, Plaxo’s Pulse–have been part of the dizzying array of Web apps ever since it became evident that the average Internet user was using more than one of […]
My job as a communications professional often means I counsel clients on all types of marketing efforts. This is especially true because for some clients PR lives within a broader marketing P&L. So I was interested when a representative from the Technology Marketing Corporation (TMCnet) contacted me and offered to meet today. I’ve been aware […]
It’s pretty cool when a client of yours designs a way for the Internet to work better. Last week Neustar hooked up with Google to design an improvement to the Domain Name System (DNS), a fundamental protocol that makes the Internet work. Neustar is the leading provider of managed DNS services for companies and sovereign […]
Monday morning I was at Teaism in DC attending a social media breakfast put on by the Social Media Club DC chapter (SMC-DC). It’s exciting how this area has become a hotbed for social media and I’ve enjoyed some past events sponsored by the group. Some Strategic colleagues and I had rallied for the 8AM […]
The debate around Network Neutrality is sometimes simplified as carriers against content providers, the owners of networks against the businesses that have grown due to Internet connectivity. So it was interesting to read that Google and Verizon filed a joint submission to the FCC last week, laying out in detail how the two companies agreed […]