This week I attended an interesting Market Chat Live event sponsored by MeriTalk and Government Marketing University. It focused on understanding the WIIFM – What’s In It For Me – element in your B2G marketing to specific agencies and government decision-makers, aka account based marketing. Steve O’Keefe, founder of O’Keefe and Company and MeriTalk, opened […]
Yesterday I spent time with former senior government leaders discussing a very hot topic in federal IT circles. We recorded content for an upcoming podcast series looking at the Modernization of Government Technology (MGT) Act. Our three experts were all Government Marketing University ambassadors, and we were brought by GMarkU founder Lou Anne Brossman as […]
Periodically I share information about Bordeaux wine we’ve enjoyed. Recently we had dinner with another couple at a favorite French restaurant and enjoyed a wine which then led us to a couple of other Bordeaux winners. The wine with dinner was a 2010 Les Fiefs de Lagrange from St. Julien. The wine list at this […]
Final numbers are in for 2017 BMW sales in the U.S. For the first time since 2009, the overall automotive market in this country did not increase. The total number of new cars sold in North America went down, by 1.75 percent to 17.245 million vehicles. BMW brand sales were down 2.4 percent to 305, […]
January will mark the 10 year anniversary of Work, Wine and Wheels. Publishing content online over the past decade has allowed me to learn while doing, giving me first-hand experiences that have made me a better content marketer. There is a big difference between intellectually understanding something versus experiencing it for yourself. Ten years ago […]
Last week Gabriele and I spent an enjoyable and educational evening learning the finer details of Oregon Pinot Noir. Our instructor was Ken Wright, owner of the eponymous wine company and all around evangelist of Pinot Noir. Background on Wright from the Prince of Pinot — a fantastic online source: “Wright left a position at […]
Gabriele and I are just back from a week in Durham, NC. We rented a house through Airbnb in a laid back neighborhood not far from the campus of Duke University. It was a fun week, and we enjoyed some new wines while we were there. Hands down the best meal we had was at […]
My agency StoryTech Consulting has been keeping me very busy, and it’s been too long since I published an interview with an IT or media leader. So I’m pleased to present this interview with Ginger Kessler, a proven marketing executive who has spent years helping the federal government modernize its IT infrastructure. Disclosure — Ginger […]
Recently the Government Marketing University reached out to me for a Q&A on business to government content marketing to appear in their newsletter. GMarkU is an emerging institution that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. I’ve been involved since the early stages of […]
Last month I was interviewed for a podcast on B2B and B2G content marketing. The podcast is part of an ongoing series moderated by Eric Koch, founder of The Creative Marketing Zone. Eric is a dogged and innovative marketer, and our firms have collaborated in the past on behalf of clients. It was a pleasure […]
This weekend I replaced the front brake rotors and pads on my 2006 BMW M3. None of the components were totally worn and the brake sensor warning was not illuminated, but the rotors were original to the car and the pads were at least five years old. By my DIY standards front brake rotors and […]
A few weeks ago Mary Meeker came out with her latest Internet Trends report. I’ve been writing about these for the past few years — here’s a link if you’d like background on her or the report. Some nuggets plucked out by Recode that I agree are interesting: Global smartphone growth is slowing: Smartphone shipments […]