Last weekend BMW of Sterling hosted the club for a DIY event. It’s a beautiful facility and they always make it a great experience. We’re careful not to bug the staff while they are working but foreman Tony was very accommodating if anyone was stuck or needed a question answered. My sister-in-law was visiting and […]
BMW sales roared upward in the U.S. market as COVID-19 restrictions were lifted in Q2. BMW sold 96,561 vehicles in the quarter, an 89.5% increase compared to the same period last year. BMW also noted in their press release that the number sold was also 15 percent higher than Q2 2019, before the pandemic. Year-to-date […]
Over the past couple of weeks I’ve handled a few issues with my E39 M5. I replaced the drive belts, fixed an issue with the center console and added an ABS heat shield. DIY events through the CCA chapter are back! Long-time club supporter Craftsman Auto Care hosted us at their Fairfax location. It was […]
Last month I was a panelist for a public sector content marketing study conducted by Market Connections. Market Connections is a highly respected research firm focused on B2G and B2B markets and I was honored to be on their panel of experienced content creators. Market Connections polled over 600 government decision-makers at federal, state and […]
Last month BMW 2021 Q1 sales were announced coming out of the pandemic year of 2020. The numbers told a positive story, with sales in North America up 20.1 percent and global sales up 33.5 percent to an all time high of over 636,000 vehicles. However, sales of BMW’s competitors in the NA market were […]
Silicon Valley bank bank produces an excellent annual report on the U.S. wine industry. With all the industry has been through recently, first fires and then the COVID-19 pandemic, the State of the Wine Industry 2021 report is particularly relevant. 2021 is the 20th anniversary of SVB putting out the report. It’s a deep dive […]
What does a car club do when the pandemic wreaks havoc on their activity calendar? They turn to video of course like so many other organizations. On Tuesday 3/23 the ///M Chapter of the CCA held a video conversation with influencer Eric Keller, founder of Enthusiast Auto Group (EAG) in Cincinnati, Ohio. No one used […]
When sharing content online it’s important to bring your “A” game. This is especially important when sharing content designed to to educate or persuade the audience on a particular issue. You need to know the audience, know the topic and be ready to engage with the reaction your content receives. Last week I read some […]
The final 2020 BMW sales numbers are in and BMW retained its luxury make crown in the U.S. market. Total sales were down 17.5 percent with 278,732 vehicles sold, and for much of the year it looked as if BMW could fall to third behind Mercedes-Benz and Lexus. But a big Q4 for BMW saw […]
It seems incredible that we’ve finally reached 2021 holiday season. Despite all the challenges presented by the coronavirus it was a busy year in the world of B2G marketing. As in past years one of the biggest events for government marketers was the GAIN 2020 conference. GAIN again offered tools, insights and inspiration for government […]
Recently my wife and I returned from a week away and the battery in my E39 M5 was totally dead. This was disappointing because the battery was less than two years old and I had charged it prior to us leaving. The dead battery was an Interstate MTP-95R. I’ve had good experiences in the past […]
Like (hopefully) most people, our Thanksgiving was smaller and quieter this year. We couldn’t celebrate with the number of family and friends that we typically have in past years due to the pandemic. So to try something different we went with only French wines with the meal. Not that drinking French wine is a radical […]