Yesterday the marketing automation company Marketo published a really good post on their blog. It captured well a lot of these themes I cover here on this blog and how I counsel clients regarding content marketing. First off, it’s a guest post from Jeffrey Davis. Reaching beyond your own group of subject matter experts and […]
WINE & DINE COLUMN My latest column was published on WashingtonExec today. It focuses on nearby Front Royal, Virginia. Front Royal has always offered the natural beauty of Shenandoah National Park and Skyline Drive. In more recent years, high quality restaurants and nearby vineyards have created a new reason to visit. Next time you can […]
I see a lot of questions coming from BMW owners — here on this blog and in online forums. When you buy a BMW to keep long-term, there is a checklist of items you need to acquire to make that ownership experience a good one. If you prefer to lease and trade-in every two or […]
In this post I take a look at some top Chiantis reviewed by Dorothy Gaiter and John Brecher, wine writers for the Wall Street Journal from 1998 to 2009. They found some favorites back in 1998 — how do they compare with today’s vintages? I also include in the video review below another Chianti found […]
It’s not easy to consistently create high quality content. That’s a fact I don’t sugarcoat with clients. To make a B2b or B2G content marketing strategy succeed, you need to adopt the mindset of a publisher. That means keeping your audience happy and engaged. And that’s not easy. My partner Marc Hausman writes about bouts […]
I got together with a friend and fellow enthusiast this weekend. He recently purchased a beautiful 2001 Royal Red M5, and he’s a great example of enthusiast BMW ownership. This enthusiast is a USAF retiree who has been honing his auto repair skills gradually for almost 30 years. He doesn’t want his name used, but […]
(logo courtesy of thechampioncommunity.com) Over the past few years I’ve written on the growing prominence of brand journalism in the b2b and b2g markets. In brand journalism (sometimes referred to as sponsored content) a company takes on the role of publisher, distributing content relating to their particular area of expertise. This gives them total control […]
I’ve written previously about content marketing strategies and how they differ from traditional PR efforts. Two big differences are that you totally control the message and you can directly target self-identified audiences via social media channels. Companies in the B2B and B2G markets can often achieve their marketing objectives without going through the media filter. […]
Here’s a rare Wheels post that doesn’t talk about either of my BMWs. My mother-in-law isn’t comfortable driving any more and asked me to help her sell her car, a 2004 Chevy Malibu. I wrote last year about suggestions for selling a car private party. Many of us are busy, time is money and trading […]
Google made some big news in the world of DNS recently. The company announced on their blog that they currently respond to over 70B DNS requests per day, making Google the largest provider of public DNS services. (DNS translates domain names to IP addresses, and returns the correct online destination to users). Back in 2009 […]
WINE & DINE COLUMN My latest wine and dine article published today on WashingtonExec. I talk about how GSMs — blends made with the prominent varietals of the southern Rhone in France — can be great crowd pleasers. I list four GSMs I’ve found and enjoyed in the greater DC region. If you can add […]
I just finished reading through a post by Dan Lyons. Lyons goes over the top at times, and the title gives a clear hint at the tone — “Hit men, click whores, and paid apologists — welcome to the Silicon Cesspool.” There is a lot going on in this post. To get the full picture […]