Ragan PR posted an interesting video on their PR Daily site recently. Mark Ragan spoke with three PR vice presidents about the highs and lows of the profession, what they look for in new hires and the impact of social media. It’s LONG, over 14 minutes but a lot of what they said really resonated…
My job as a communications professional often means I counsel clients on all types of marketing efforts. This is especially true because for some clients PR lives within a broader marketing P&L. So I was interested when a representative from the Technology Marketing Corporation (TMCnet) contacted me and offered to meet today. I’ve been aware…
Earlier this month there was an excellent guest post in the PR 2.0 blog written by Brian Solis. Its theme is how social media is making successful PR today a lot more like digital marketing. While not focused on the b2b market, it’s an excellent read: http://bit.ly/3QWjJy As I say it’s a good read, but…
