It’s hard to believe another year has gone by. It doesn’t seem that long ago I was writing about the tenth anniversary of this site at the end of last year. 2018 was a busy year, and running my content marketing firm again took time away from publishing stories on my personal site. Despite the […]
My job as a communications professional often means I counsel clients on all types of marketing efforts. This is especially true because for some clients PR lives within a broader marketing P&L. So I was interested when a representative from the Technology Marketing Corporation (TMCnet) contacted me and offered to meet today. I’ve been aware […]
How to empirically measure the value of public relations is a challenge as old as the profession itself. The rise of social media offers exciting new opportunities on this front. Last week one of my clients achieved validation of our hard work over the past few months. They now show up as the #2 organic […]
Mike Grehan recently wrote a piece on ClickZ that really rang true for me. Mike is a long time player in search marketing, and cuts right to the chase when describing why many clients can’t get their sites to rank highly in search engines: Your business model is flawed or ill-conceived. And your Web site […]
On Wednesday I attended a Media 2.0 event sponsored by PR Newswire. Michael Pranikoff, PRN’s Emerging Media director gave an animated and informative presentation to a full house at the JW Marriott on Pennsylvania Avenue. In addition to solid background information on the newest 2.0 trends, Michael put a lot of focus on free online tools that can […]
Good article today by Aaron Wall at SEOBOOK. He compares cultivating your organic SEO over the long haul vs. the quick hit possible with pay-per-click campaigns. I was with Advertising.com when we invented PPC — though I guess early hires at ValueClick might dispute that claim. PPC was new, exciting and promised a level of […]