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  • The Supercookie Debate

    ByChris Parente

    Have you heard about the supercookie? Recent articles in the press have outlined how sites including MSN and Hulu are now using an advanced version of the old cookie file to track user behavior. These supercookies are very hard to detect and delete, and can track user behavior across multiple sites, not just one. These…

  • The More Things Change…

    ByChris Parente

    How consumers are tracked online has been an issue for years. Until recently the main vehicle for this tracking has been the cookie, a small file placed on a visitor’s browser that identifies repeat visits and online activity. The latest chapter of this debate to reach critical media mass concerns Internet Service Providers (ISPs) contracting…