Government Buyer Journey

  • Nuggets from GAIN 2023

    Recently I attended the GAIN 2023 conference, an event dedicated to business-to-government (B2G) marketing. I’ve attended GAIN since it began in 2016, sponsored by Government Marketing University. In 2021 GovExec purchased GMarkU and produced this year’s event. Attendance seemed strong and fully recovered from depressed pandemic levels. Many of the speakers and presentations were excellent….