Penton Acquires EyeTraffic — and an Online Business Model?
B2B publisher Penton announced today it purchased DC based online marketing firm EyeTraffic. Due to the seismic changes that have buffeted b2b publishing in the past few years, this acquisition made a lot of sense to me. Trade magazines have been decimated by the rise of the Internet. As eyeballs moved online, the b2b publishing…