content marketing for sales

Tech

Content Marketing to Support Sales
ByChris Parente October 25, 2013

Earlier this month my partner Marc Hausman spoke at the Inbound Marketing Summit in Boston, organized by Pulse Networks. As part of his address, the conference produced a video with Marc on five tips for aligning your content marketing efforts to support sales. Marc does a great job in the video distilling principles I’ve talked…

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Tech

The Challenges of the Hybrid Marketer
ByChris Parente October 13, 2013

The role of marketing has changed dramatically over the past five years. That was the message loud and clear when my agency organized a roundtable discussion on the challenges faced by our clients. We spoke with senior level marketers from 3Pillar Global, Mandient, Blue Coat Systems and the Immix Group. The term hybrid marketer was…

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