This week started off on the right foot with me being the guest of Mark Amtower’s Federal News Radio podcast Amtower Off Center. No one has been a leader in the B2G market longer than Mark. He and I are co-hosts of the GovCon Ideation community with Janet Waring of ArtForm, as well as co-authors…
Recently I attended the GAIN 2023 conference, an event dedicated to business-to-government (B2G) marketing. I’ve attended GAIN since it began in 2016, sponsored by Government Marketing University. In 2021 GovExec purchased GMarkU and produced this year’s event. Attendance seemed strong and fully recovered from depressed pandemic levels. Many of the speakers and presentations were excellent….
There is a brand new book out called Government Marketing Best Practices 2.0, available on Amazon. I’m proud to say that I contributed a chapter in the book, along with a number of other government marketing experts. Credit for the book goes to long-time government marketing expert and consultant Mark Amtower. Mark has written the…
Last week I attended an event put on by Market Connections, Merritt Group and the Professional Services Council. It shared the results of a survey focused on the business development and marketing practices of B2G contractors. It was an informative session looking at what’s working, what’s not, which tactics are ascendant and which are on…
