My agency StoryTech Consulting has been keeping me very busy, and it’s been too long since I published an interview with an IT or media leader. So I’m pleased to present this interview with Ginger Kessler, a proven marketing executive who has spent years helping the federal government modernize its IT infrastructure. Disclosure — Ginger…
Recently the Government Marketing University reached out to me for a Q&A on business to government content marketing to appear in their newsletter. GMarkU is an emerging institution that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. I’ve been involved since the early stages of…
Last month I was interviewed for a podcast on B2B and B2G content marketing. The podcast is part of an ongoing series moderated by Eric Koch, founder of The Creative Marketing Zone. Eric is a dogged and innovative marketer, and our firms have collaborated in the past on behalf of clients. It was a pleasure…
