Stories on the tech industry, content marketing and online sales enablement
To be an effective marketing consultant today, you have to embrace continual learning. That’s something that is easy to say, but hard to do. It’s hard to follow through on for two main reasons — human nature and time. We all say we will pursue continual learning, but human nature prefers to focus time and […]
2014 was another successful year for chrisparente.com. I’d like to say thank you to all of my visitors, and I wish you all the best in 2015. 2014 was a year of transition for me. Early in the year I launched my own content marketing firm, StoryTech Consulting LLC. I’m very happy to say the […]
Last week I registered for a webinar featuring Ann Handley, Chief Content Officer at MarketingProfs and best-selling author. The presentation was a distillation of her new book Everybody Writes. An unexpected client issue prevented me from attending the webinar, but thankfully Ann (and Marketo) sent the presentation to us no-shows. I’ve known Ann a long time. […]
Content marketing and social media promotion — it’s hard to imagine one without the other. Once a company embraces a publisher mentality, it’s natural to use social media channels to engage your audience, build relationships with vertical influencers and provide a valuable feedback loop. Companies also use social media channels to promote their content to […]
Recently I had the pleasure of connecting with Carrie Majewski, Director of Content Marketing for Content Boost. In the Q&A below, we discuss what clients are looking for from content marketing and Carrie’s thoughts on how content marketing is evolving. Carrie also attended the recent Content Marketing World conference and shares some of her takeaways […]
More and more companies I talk to understand they need to adopt content marketing principles. What isn’t nearly as clear for most of them is exactly how to organize their efforts, and plan for how it will change their current marketing structure. The energetic folks at the Content Marketing Institute (CMI) recently published a report […]
The Oracle/Eloqua All About Revenue blog published an interesting infographic recently, posted below. It contains data points from various sources that illustrate the challenges facing CMOs as they attempt to quantify the ROI of their marketing efforts. In many ways there has never been a better time to establish these metrics. The inherently data rich […]
For most StoryTech Consulting clients, the objective of their content marketing campaign is revenue growth. This is achieved through using the content to enable key account management and prospect nurturing. That said, as I’ve written previously a well executed content marketing program delivers a number of other important marketing benefits. A powerful validation of this […]
There was big news in the world of content marketing last week. Content marketing software company NewsCred and content distribution company Outbrain announced a partnership. Here’s a good read on the new alliance from the New York Post. You don’t have to be an expert in content marketing to understand this move. The biggest source […]
Recently I was describing to a friend what I do for StoryTech Consulting clients, and she was very interested. She asked that I list all the benefits of a well executed content marketing strategy, for her to share with colleagues. I pulled the list together and sent it. And then I thought — “hey, that […]
The Internet has never been a more dangerous place to do business, and Distributed Denial of Service (DDoS) attacks are the main reason why. That’s according to recent research published by two players in the online security space, Arbor Networks and VeriSign. Arbor Networks calls the past 18 months the “hockey stick era” for DDoS […]
Mary Meeker is a name familiar to anyone who has charted the rise of the Internet from the 1990’s on. Back then she was an analyst at Morgan Stanley and made her reputation by seeing early the transformative potential of the Internet explosion, while avoiding the overly frothy (and occasionally illegal) boosterism of other analyts. […]