Stories on the tech industry, content marketing and online sales enablement
In this installment of the Work, Wine and Wheels interview series I talk to 20+ year PR professional Marc Abshire. Marc has had a protean career — he’s served as a Public Affairs Officer in the Air Force, written speeches delivered by the President of the United States and he’s directed PR efforts at leading […]
This past Friday a story ran that reminded me how massive media layoffs have affected the quality of news coverage. It doesn’t matter sometimes how good the reporter is — he or she is stretched so thin that stories get printed that wouldn’t have just a few years ago. Background – On Friday USA Today […]
In my role at Strategic Communications Group I counsel many clients on social media strategy. Often that includes publishing a blog, and I’m constantly reminding clients to invite third party experts to participate on their blogs. It’s great for added expertise, added credibility and it supplies high quality content for building an audience. Well, I […]
Usually in this blog I talk about issues relating to Strategic clients. Since we’re now running campaigns for brands like Microsoft, BT, Monster, EMC and Cisco there is usually something interesting I can share from a client campaign. But today I’m writing about a consumer campaign designed to raise the profile of credit unions in […]
I’ve been a subscriber to Esquire for a number of years now. Yes I know — Esquire? Articles on what kind of drink to order, car to pine for and suit to buy? And at prices no working man can afford, no less? That is often true, I’ll admit. But there is also some damn […]
As many of you know the big tech news this week in DC was the Microsoft Worldwide Partner Conference. Microsoft is a Strategic client, so obviously we were there amidst the thousands at the Washington Convention Center. Strategic also launched a new blog, Microsoft Partner News, in conjunction with the conference.We did this to support […]
Hope everyone had a nice Fourth of July. Working closely with clients on very interesting projects is one of the best parts of my job in technology PR. Most of the time, the knowledge I gain is proprietary. But occasionally I get to share it, and today is one of those times. Recently Bitcurrent conducted […]
One of my jobs as a technology PR consultant is to stay current with industry trends, as I’ve written about previously here. No trend is bigger right now than cloud computing, which Gartner pegs as a $150 billion market by 2014. However, the term “cloud” is rapidly becoming like the term “2.0” — meaning whatever […]
I’ve written previously in this blog about the success of TANDBERG’s Break Down the Walls social media portal. Tuesday night that success was officially recognized as Break Down the Walls took the prize for best corporate blog at the inaugural Northern Virginia Technology Council (NVTC) social media awards. TANDBERG wasn’t the only winning Strategic Communications […]
Last night Intelligence Squared and Neustar conducted a fascinating, Oxford style debate on whether the threat of cyber war has been exaggerated. A packed house at the Newseum in Washington, DC heard four cyber heavyweights go toe-to-toe verbally both for and against the proposition that the threat has been exaggerated. The audience size was all […]
Yesterday I listened to Dan Pink talk about human motivation, as part of Neustar’s Innovation Speakers series. Dan’s well known for writing “Free Agent Nation” about ten years ago and is a good speaker. I attended one of his addresses in 2008 and wrote it up for the blog here. Dan usually takes something of […]
Seth Goldman of Honest Tea spoke at the Association for Corporate Growth (ACG) National Capital breakfast last Friday. He gave an extremely engaging address about the continuing success of his company, and the ways they work hard to stay true to their beliefs, especially after the Coca-Cola company purchased a 40% stake in 2008. My […]