Stories on the tech industry, content marketing and online sales enablement
In my role at Strategic Communications Group I counsel many clients on social media strategy. Often that includes publishing a blog, and I’m constantly reminding clients to invite third party experts to participate on their blogs. It’s great for added expertise, added credibility and it supplies high quality content for building an audience. Well, I […]
Usually in this blog I talk about issues relating to Strategic clients. Since we’re now running campaigns for brands like Microsoft, BT, Monster, EMC and Cisco there is usually something interesting I can share from a client campaign. But today I’m writing about a consumer campaign designed to raise the profile of credit unions in […]
I’ve been a subscriber to Esquire for a number of years now. Yes I know — Esquire? Articles on what kind of drink to order, car to pine for and suit to buy? And at prices no working man can afford, no less? That is often true, I’ll admit. But there is also some damn […]
As many of you know the big tech news this week in DC was the Microsoft Worldwide Partner Conference. Microsoft is a Strategic client, so obviously we were there amidst the thousands at the Washington Convention Center. Strategic also launched a new blog, Microsoft Partner News, in conjunction with the conference.We did this to support […]
Hope everyone had a nice Fourth of July. Working closely with clients on very interesting projects is one of the best parts of my job in technology PR. Most of the time, the knowledge I gain is proprietary. But occasionally I get to share it, and today is one of those times. Recently Bitcurrent conducted […]
One of my jobs as a technology PR consultant is to stay current with industry trends, as I’ve written about previously here. No trend is bigger right now than cloud computing, which Gartner pegs as a $150 billion market by 2014. However, the term “cloud” is rapidly becoming like the term “2.0” — meaning whatever […]
I’ve written previously in this blog about the success of TANDBERG’s Break Down the Walls social media portal. Tuesday night that success was officially recognized as Break Down the Walls took the prize for best corporate blog at the inaugural Northern Virginia Technology Council (NVTC) social media awards. TANDBERG wasn’t the only winning Strategic Communications […]
Last night Intelligence Squared and Neustar conducted a fascinating, Oxford style debate on whether the threat of cyber war has been exaggerated. A packed house at the Newseum in Washington, DC heard four cyber heavyweights go toe-to-toe verbally both for and against the proposition that the threat has been exaggerated. The audience size was all […]
Yesterday I listened to Dan Pink talk about human motivation, as part of Neustar’s Innovation Speakers series. Dan’s well known for writing “Free Agent Nation” about ten years ago and is a good speaker. I attended one of his addresses in 2008 and wrote it up for the blog here. Dan usually takes something of […]
Seth Goldman of Honest Tea spoke at the Association for Corporate Growth (ACG) National Capital breakfast last Friday. He gave an extremely engaging address about the continuing success of his company, and the ways they work hard to stay true to their beliefs, especially after the Coca-Cola company purchased a 40% stake in 2008. My […]
Todd Defren’s PR Squared blog is usually a good read, and a couple of days ago he wrote a particularly interesting post. He talked about how every agency is jumping on the social media bandwagon, and the way they describe their social media quals are sounding awfully similar. He compared his own description against those […]
Working in technology PR requires you to constantly be learning about services that can help clients. That’s why I was glad to have some folks from Business Wire visit Strategic Communications Group’s offices and catch us up on improvements to their distribution services. Business Wire is very well established and has been around since the […]