Stories on the tech industry, content marketing and online sales enablement
With every new day the WikiLeaks saga seems to reveal another story line. As the expression goes, “you can’t make this stuff up.” In the process, it’s highlighting rapidly changing — and often unstable — elements in Internet-based communication. First let’s take the emerging model of cyber attacks. People no longer just get angry at […]
My latest interview is with Beth Hardy Okun, a PR professional located in Atlanta, Georgia. Beth and I met via a PR discussion group in LinkedIn, where she was discussing the PRSA Accreditation in Public Relations (APR) program she had just completed. Beth and I discuss the value of the APR certification, agency work vs. […]
Yesterday I started my work week with a Small Business Roundtable breakfast at the Tower Club. The event was sponsored by the Association for Corporate Growth (ACG) National Chapter. The topic was social media — what exactly does that buzz word mean in a b2b/b2g environment, and how can executives put it to work for […]
Last month I wrote a post about the lack of respect public relations often receives. A few days ago I read an online story about why the industry brings some of that disrespect onto itself. Out in Seattle a company called Phusion Projects is on the hot seat because students are over-indulging in their super […]
While vacationing this past summer I finally got around to reading The Lexus and the Olive Tree by Thomas L. Friedman. It’s a fascinating read, and Friedman’s take on the changes wrought by technology and globalization has stood up extremely well since the book was first published in 1999. In the book Friedman talks about […]
Describing concepts in three parts is a popular and effective communication tool. A term like social media can mean different things in different environments, so breaking it down into three steps is a good idea. Last week Government Computer News ran an interesting story quoting Mark Drapeau, a well known authority on Government 2.0 now […]
Ragan PR posted an interesting video on their PR Daily site recently. Mark Ragan spoke with three PR vice presidents about the highs and lows of the profession, what they look for in new hires and the impact of social media. It’s LONG, over 14 minutes but a lot of what they said really resonated […]
(image courtesy of www.des-or-mad.net) The online world can be a very scary place. This has been true for years now. But it hasn’t really escaped the tech publications and entered the mass consciousness, with the exception of online fraud. This may be about to change. Within the last few days, there has been a flurry […]
I’m a big believer in social media, both for personal use and as a channel for achieving business objectives. I’ll admit to rejoicing that my clients don’t always need to go through the “media filter” to get their message across anymore. And like many others, I despair at the declining quality of media coverage. BUT […]
Shonali Burke is a local PR professional here in the DC area whose work I respect. She’s living the American dream running her own shop, and pens a small business column for BNET. Her piece a couple of days ago, “Why You Should Leave PR to the Pros,” really hit home for me. The piece […]
This weekend I had some first-hand experience with policing conduct online. I’m active in some BMW online forums, and I saw the car above offered for sale. But, it looked awfully familiar. In a forum focused on the E39 M5, this nice looking, low mileage 2002 was offered for private sale locally in McLean, VA. […]
Unless you’re directly involved in the domain name industry, you probably haven’t heard about the runaway success of .CO. It’s the country code top level domain (ccTLD) for the country of Columbia, and previously a registrant had to have some kind of direct relationship with Columbia to register one. That all changed this summer, when […]