Stories on the tech industry, content marketing and online sales enablement
Here’s the second part of my interview with Antony Van Couvering of Mind and Machines focused on the business opportunity of new TLDs. You can read part one here. Q: Can you talk about your Espresso registry services platform, and the advantages that offers for new TLD operators? Espresso is the gTLD cousin of CoCCA, […]
Today I’m pleased to publish the first of a two part interview with Antony Van Couvering, of Mind + Machines. As you will read, Antony has been a force in the domain name business since before there way such a thing. The recent approval of new top level domains (TLDs) by ICANN promises to fundamentally […]
I’m a regular reader of Fast Company, and find it useful in keeping up with current business trends. Often the tools and trends I read about aren’t immediately applicable to the B2B and B2G worlds my agency lives in, but it’s good to keep an eye out. Last week I read a story that definitely […]
I’ve been a member of the online car site M3Forum for many years. It’s a very active community of enthusiasts, and great place to get and share information about my car (a 1999 M3) with others who own the same model. Forums like this were my introduction to online communities. Well before the rise of […]
My post last week about PR professionals bearing significant responsibility for unappreciative clients has gotten good readership. It has also fostered some discussion threads in PR focused LinkedIn groups, with some of the feedback being it’s easier said than done to temper unrealistic client demands. Of course that’s true, and sometimes clients have every right […]
I’ve been publishing this blog for three and a half years. I launched it with three topics to work with rather than just one, since I thought that would make it easier to come up with interesting content. That has turned out to be mostly true, but it still can be tough to consistently publish […]
I get a lot of value from discussions on LinkedIn. Right now there is a very active thread in the PR Professionals group about “what do you say to a client who doesn’t see the ROI from PR.” This discussion has hit a nerve, and it has received 78 comments. Here’s the link, but unlike […]
Ev Ehrlich over at High Tech Forum wrote an excellent piece yesterday about some recent comments by Google’s Eric Schmidt. According to Schmidt there are four megafirms right now executing well on what he calls “platform strategies” – Google (search), Apple (gadgets/ecosystem), Amazon (online retailing) and Facebook (social connectivity). It’s a good piece, and even […]
One of the tenets of running a professional services company is to follow good executives. All engagements end eventually, and sometimes it’s because the decision maker who brought Strategic in moves on. When you’ve demonstrated success working with a client, obviously they will look to put the “band” back together when they land at their […]
Recently I’ve seen an increase in discussion around companies and organizations producing their own content. I’m not talking about marketing collateral, but true editorial content that educates and entertains. Some call this sponsored content, curated content, or content marketing. In the end it’s the same thing — producing your own “news” and sharing directly with […]
Previously on this blog I’ve stated that I love the B2B/B2G focus on my agency. We don’t try to sway the masses, manipulate legislation or try to rehabilitate the reputations of foreign dictators. We help our clients achieve their business objectives — sell more of their stuff/services to be blunt — using social media channels. […]
“Things published on the Internet live forever.” Most everyone has heard that maxim. In the earlier days of the Internet it meant be really careful about what you publish online, because it will never go away. That of course remains great advice. As the Internet has become more central to our lives the term has […]