Stories on the tech industry, content marketing and online sales enablement
Today I read an interesting blog post about social media automation on Shonali Burke’s Waxing UnLyrical blog. As a busy communications professional, I’ve thought about this topic before and enjoyed seeing it debated. So of course I jumped into the comment thread. When I first read the post by guest author Thom Holland, my mind […]
I wrote earlier this year about the move towards sponsored content, also known branded journalism or content marketing. Whatever you call it, it’s a powerful concept. Companies publish interesting and informative content to cultivate an audience and connect with influencers, all without going through the media filter. That’s the strategy, but does it really work? […]
There’s a debate going on right now in governmental and technical circles on how best to combat copyright and patent infringement online. A bill called the PROTECT IP Act would allow the government to secure a court order and then force an ISP to stop resolving the offending domain name to its corresponding I.P. address. […]
Last week I was part of a discussion thread in the BMW group on LinkedIn. An owner of a 2005 BMW 325 was in shock after going to his dealer with a fuel pump problem, and was desperate for help. He was desperate because the dealer had quoted him a price of $6,500 for the […]
Here’s the second part of my interview with Antony Van Couvering of Mind and Machines focused on the business opportunity of new TLDs. You can read part one here. Q: Can you talk about your Espresso registry services platform, and the advantages that offers for new TLD operators? Espresso is the gTLD cousin of CoCCA, […]
Today I’m pleased to publish the first of a two part interview with Antony Van Couvering, of Mind + Machines. As you will read, Antony has been a force in the domain name business since before there way such a thing. The recent approval of new top level domains (TLDs) by ICANN promises to fundamentally […]
I’m a regular reader of Fast Company, and find it useful in keeping up with current business trends. Often the tools and trends I read about aren’t immediately applicable to the B2B and B2G worlds my agency lives in, but it’s good to keep an eye out. Last week I read a story that definitely […]
I’ve been a member of the online car site M3Forum for many years. It’s a very active community of enthusiasts, and great place to get and share information about my car (a 1999 M3) with others who own the same model. Forums like this were my introduction to online communities. Well before the rise of […]
My post last week about PR professionals bearing significant responsibility for unappreciative clients has gotten good readership. It has also fostered some discussion threads in PR focused LinkedIn groups, with some of the feedback being it’s easier said than done to temper unrealistic client demands. Of course that’s true, and sometimes clients have every right […]
I’ve been publishing this blog for three and a half years. I launched it with three topics to work with rather than just one, since I thought that would make it easier to come up with interesting content. That has turned out to be mostly true, but it still can be tough to consistently publish […]
I get a lot of value from discussions on LinkedIn. Right now there is a very active thread in the PR Professionals group about “what do you say to a client who doesn’t see the ROI from PR.” This discussion has hit a nerve, and it has received 78 comments. Here’s the link, but unlike […]
Ev Ehrlich over at High Tech Forum wrote an excellent piece yesterday about some recent comments by Google’s Eric Schmidt. According to Schmidt there are four megafirms right now executing well on what he calls “platform strategies” – Google (search), Apple (gadgets/ecosystem), Amazon (online retailing) and Facebook (social connectivity). It’s a good piece, and even […]