Stories on the tech industry, content marketing and online sales enablement
This morning I attended the opening of the inaugural GovComm show at the Washington Convention Center. The show is presented by InfoComm, the trade association for all things audiovisual. My client Polycom is exhibiting and their CTO for public sector Sean Lessman gave the opening keynote speech. Sean started by talking about how far collaboration […]
I saw two pieces of news today that illustrated how consumers are dictating content delivery. The Internet continues to accelerate the move to personalized media consumption, when and where the consumer wants it. This trend has decimated the b2b magazine space, and now video usage is rapidly going mass market. In January Ziff Davis will […]
Yesterday morning Strategic Communications Group and research firm Market Connections hosted an event focused on social media use in the public sector. We briefed a room of about 150 attendees on the findings of our market survey. There was also a panel discussion with five government marketers who discussed how they have integrated social media […]
I get a lot of value from discussions within groups on LinkedIn. I’m a member of some groups to assist my clients with the distribution of their content, always matching the subject matter with the interests of the group. Other groups I’ve joined to take part in discussions with other professionals in the communications field. […]
Have you heard about the supercookie? Recent articles in the press have outlined how sites including MSN and Hulu are now using an advanced version of the old cookie file to track user behavior. These supercookies are very hard to detect and delete, and can track user behavior across multiple sites, not just one. These […]
I get Sunday delivery of the Washington Post and enjoy reading it the old school way. As I did so this past Sunday I noticed something unusual in the Outlook section. I don’t mean the fact the section was only six pages in length, although that could be the subject of another post. What I […]
I’ve written previously about the contraction of the technology press in the past few years. All media companies have been hit hard by the Internet, but tech trades in particular are either gone or mere shadows of what they once were. In an effort to reduce costs, many publications today look to outsource content production […]
Recently HubSpot made some news in social media circles with their acquisition of the Twitter boutique firm oneforty. They attracted attention to this acquisition in a very clever way — via a press release consisting of 13 distinct tweets. Kudos to them for the creativity. It no doubt helped them secure placements in the Wall […]
One of the fun things about agency work is being involved in multiple client initiatives. Strategic Communications Group has a philosophy of great work for great clients, and great clients offer the chance to work on big, exciting projects. A good example is our work on behalf of Deltek, founder of the GovWin social network. […]
You can’t help seeing the huge amount of coverage around Google’s purchase of Motorola, announced this Monday. Depending on who you read, Google really stuck it to Apple and Microsoft, Motorola had Google over a barrel and made them pay through the nose, and/or Google is smartly protecting the Android ecosystem while increasing its mobile […]
Today I read an interesting blog post about social media automation on Shonali Burke’s Waxing UnLyrical blog. As a busy communications professional, I’ve thought about this topic before and enjoyed seeing it debated. So of course I jumped into the comment thread. When I first read the post by guest author Thom Holland, my mind […]
I wrote earlier this year about the move towards sponsored content, also known branded journalism or content marketing. Whatever you call it, it’s a powerful concept. Companies publish interesting and informative content to cultivate an audience and connect with influencers, all without going through the media filter. That’s the strategy, but does it really work? […]