Stories on the tech industry, content marketing and online sales enablement
I’m a long-time reader of the PR Meets Marketing blog, by Cece Salomon-Lee. As the title suggests, she has talked for years about how PR and Marketing intersect. Her latest post lists some essential skills she has picked up as her career progressed. It a good list and to some extent it mirrors the transition […]
The news media industry has struggled for years to respond to the Internet and to the rise of social media. When I’ve discussed this issue I’ve focused primarily on the cuts in staff made by the technology trades that has resulted in a deteriorating level of coverage quality. While this fact makes a content marketing […]
In the course of our work for clients Strategic has gotten to know the marketing automation company Eloqua fairly well. Some of our clients use Eloqua to automate their marketing processes, and all Strategic engagements are focused on lead generation, prospect cultivation and/or deal capture. So obviously it’s important to understand how the client is […]
Yesterday the marketing automation company Marketo published a really good post on their blog. It captured well a lot of these themes I cover here on this blog and how I counsel clients regarding content marketing. First off, it’s a guest post from Jeffrey Davis. Reaching beyond your own group of subject matter experts and […]
It’s not easy to consistently create high quality content. That’s a fact I don’t sugarcoat with clients. To make a B2b or B2G content marketing strategy succeed, you need to adopt the mindset of a publisher. That means keeping your audience happy and engaged. And that’s not easy. My partner Marc Hausman writes about bouts […]
(logo courtesy of thechampioncommunity.com) Over the past few years I’ve written on the growing prominence of brand journalism in the b2b and b2g markets. In brand journalism (sometimes referred to as sponsored content) a company takes on the role of publisher, distributing content relating to their particular area of expertise. This gives them total control […]
I’ve written previously about content marketing strategies and how they differ from traditional PR efforts. Two big differences are that you totally control the message and you can directly target self-identified audiences via social media channels. Companies in the B2B and B2G markets can often achieve their marketing objectives without going through the media filter. […]
Google made some big news in the world of DNS recently. The company announced on their blog that they currently respond to over 70B DNS requests per day, making Google the largest provider of public DNS services. (DNS translates domain names to IP addresses, and returns the correct online destination to users). Back in 2009 […]
I just finished reading through a post by Dan Lyons. Lyons goes over the top at times, and the title gives a clear hint at the tone — “Hit men, click whores, and paid apologists — welcome to the Silicon Cesspool.” There is a lot going on in this post. To get the full picture […]
I came across a very funny video today in the Social Media in Organizations LinkedIn group. It lampoons the jargon and the attitude of the social media “guru.” It comes across as an exaggeration, but is it? Besides the obsession with being online and not in the moment, what really struck me was the comment […]
You can’t talk about the wireless industry in this country without hearing about a spectrum shortage. FCC Chairman Genachowski said last month a looming shortage threatens innovation and the spread of wireless broadband. Others say no, there isn’t a shortage. Analysts in this ReadWriteWeb article claim the problem is who owns the spectrum, where it […]
I spend most of my time counseling clients on content marketing strategies to achieve measurable business objectives. The rise of social media and other factors like the decline of the technology trade press has totally changed the focus of my firm over the past 4-5 years. That said, some of my agency’s engagements still involve […]