Stories on the tech industry, content marketing and online sales enablement
It’s not easy to consistently create high quality content. That’s a fact I don’t sugarcoat with clients. To make a B2b or B2G content marketing strategy succeed, you need to adopt the mindset of a publisher. That means keeping your audience happy and engaged. And that’s not easy. My partner Marc Hausman writes about bouts […]
(logo courtesy of thechampioncommunity.com) Over the past few years I’ve written on the growing prominence of brand journalism in the b2b and b2g markets. In brand journalism (sometimes referred to as sponsored content) a company takes on the role of publisher, distributing content relating to their particular area of expertise. This gives them total control […]
I’ve written previously about content marketing strategies and how they differ from traditional PR efforts. Two big differences are that you totally control the message and you can directly target self-identified audiences via social media channels. Companies in the B2B and B2G markets can often achieve their marketing objectives without going through the media filter. […]
Google made some big news in the world of DNS recently. The company announced on their blog that they currently respond to over 70B DNS requests per day, making Google the largest provider of public DNS services. (DNS translates domain names to IP addresses, and returns the correct online destination to users). Back in 2009 […]
I just finished reading through a post by Dan Lyons. Lyons goes over the top at times, and the title gives a clear hint at the tone — “Hit men, click whores, and paid apologists — welcome to the Silicon Cesspool.” There is a lot going on in this post. To get the full picture […]
I came across a very funny video today in the Social Media in Organizations LinkedIn group. It lampoons the jargon and the attitude of the social media “guru.” It comes across as an exaggeration, but is it? Besides the obsession with being online and not in the moment, what really struck me was the comment […]
You can’t talk about the wireless industry in this country without hearing about a spectrum shortage. FCC Chairman Genachowski said last month a looming shortage threatens innovation and the spread of wireless broadband. Others say no, there isn’t a shortage. Analysts in this ReadWriteWeb article claim the problem is who owns the spectrum, where it […]
I spend most of my time counseling clients on content marketing strategies to achieve measurable business objectives. The rise of social media and other factors like the decline of the technology trade press has totally changed the focus of my firm over the past 4-5 years. That said, some of my agency’s engagements still involve […]
As you may have heard last week, Google has proposed major changes to its privacy policies. The company is billing it as a consolidation and simplification of over 60 separate service policies — Gmail, YouTube, AdWords, Google Search — into one policy. Consumer groups are concerned, and some lawmakers have questions. Here’s coverage from Cecilia […]
Danny Sullivan has been the go-to guy for understanding the world of search for over 15 years. This week he published a really good story on Google Plus Your World. A group of engineers have launched a site called Focus on the User that shows exactly how the new Google service could be including other […]
Last week I came across a new survey on corporate social media adoption. It was published by SHRM, the Society for Human Resource Management. To my read it contained both encouraging and sobering statistics on how companies are trying to incorporate social media into their operations. The survey universe was a randomized sampling of 532 […]
There is a battle going on now among technology companies. They all want to be the online entry point for consumers, the operating system for everything we do digitally. I’ve written previously on this topic, calling it an updated version of the old portal strategy from early Web days. I think that comparison is accurate […]