Stories on the tech industry, content marketing and online sales enablement
Over at GigaOm Mathew Ingram is doing some excellent reporting on the evolution of Twitter. Twitter is evolving from a sort of free informational utility to a media company that uses other people’s content to sell advertising and drive eyeballs to other media partners. The company is adding features like expanded tweets and providing […]
My partner Marc Hausman wrote an excellent column last week for the Washington Business Journal. In it he introduces a concept we’ve been stressing to clients and prospects — lead introduction vs. lead generation. What’s the difference? Really it comes down to numbers. Our B2B and B2G clients are usually selling a specialized and relatively […]
Recently I’ve been taking a micro look at the exchange of online tools for personal information. The example was the personal information I signed over in exchange for the mobile Twitter application TweetCaster. John Battelle took a macro look at online trust recently on his blog, and it’s a very good read. He uses the […]
Earlier this week I published a post on how much privacy users give up for phone apps. In my case, I was downloading the TweetCaster app for Android. After reviewing the company privacy statement I still wasn’t clear on whether location tracking could be turned off. So I emailed that question to OneLouder, the developers […]
I’m on record saying there needs to be more transparency around the current online business model. In most cases, cool and useful tools are available free or at low cost, in exchange for personal information about the user. I discussed this in my post about the supercookie debate, one of my best read posts last […]
Tuesday night I attended a networking event for leaders of communications firms in DC. It was sponsored by the Public Relations Society of America, National Capital Chapter and hosted by Ketchum PR. It was interesting to have some many executives from a very competitive industry in one room. The Capitol Communicator covered the gathering, and […]
As any communications professional knows, having the right day-to-day account contact is vital. Hopefully he or she has some comms experience, understands the objectives of the engagement and has the authority to make decisions when necessary to keep things moving. You also want someone who will let others inside the company know about the success […]
My guest post on CommPro.biz last week – Stop Pillorying PR: Let’s Call Out Crappy Reporting for a Change – seems to have connected with readers. It’s received 17 comments to date, with many sharing my view that reporting standards have really declined in the past few years. However, I also received a public rebuke from […]
Readers of this blog know that the declining standards of media reporting is a theme I return to periodically on Work, Wine and Wheels. Too many layoffs, too many beats for those that remain, long-time experts in their niches being replaced with new graduates for budget reasons are some of the factors driving quality down. […]
As part of our professional development program my agency invited in some representatives from Eloqua, the marketing automation company. I’ve previously written about the company and how it helps some of our clients manage their marketing and sales efforts. One of Eloqua’s biggest challenges is getting their customers to understand all the things their software […]
Todd Defren’s PR-Squared blog is a good read for industry developments. I last mentioned the blog here two years ago — wow where does the time go? Content marketing has gone mainstream since that post, and last week Todd published seven basic rules for how to do it well. It’s a logical list and I […]
Recently I’ve written about the move of publishing companies into content marketing consulting. It makes a lot of sense — who better to teach a company to think like a publisher, than a publisher? Who better (presumably) to generate quality content than former journalists? This week I got an email announcing that another publishing company […]