Stories on the tech industry, content marketing and online sales enablement
I’m on record saying there needs to be more transparency around the current online business model. In most cases, cool and useful tools are available free or at low cost, in exchange for personal information about the user. I discussed this in my post about the supercookie debate, one of my best read posts last […]
Tuesday night I attended a networking event for leaders of communications firms in DC. It was sponsored by the Public Relations Society of America, National Capital Chapter and hosted by Ketchum PR. It was interesting to have some many executives from a very competitive industry in one room. The Capitol Communicator covered the gathering, and […]
As any communications professional knows, having the right day-to-day account contact is vital. Hopefully he or she has some comms experience, understands the objectives of the engagement and has the authority to make decisions when necessary to keep things moving. You also want someone who will let others inside the company know about the success […]
My guest post on CommPro.biz last week – Stop Pillorying PR: Let’s Call Out Crappy Reporting for a Change – seems to have connected with readers. It’s received 17 comments to date, with many sharing my view that reporting standards have really declined in the past few years. However, I also received a public rebuke from […]
Readers of this blog know that the declining standards of media reporting is a theme I return to periodically on Work, Wine and Wheels. Too many layoffs, too many beats for those that remain, long-time experts in their niches being replaced with new graduates for budget reasons are some of the factors driving quality down. […]
As part of our professional development program my agency invited in some representatives from Eloqua, the marketing automation company. I’ve previously written about the company and how it helps some of our clients manage their marketing and sales efforts. One of Eloqua’s biggest challenges is getting their customers to understand all the things their software […]
Todd Defren’s PR-Squared blog is a good read for industry developments. I last mentioned the blog here two years ago — wow where does the time go? Content marketing has gone mainstream since that post, and last week Todd published seven basic rules for how to do it well. It’s a logical list and I […]
Recently I’ve written about the move of publishing companies into content marketing consulting. It makes a lot of sense — who better to teach a company to think like a publisher, than a publisher? Who better (presumably) to generate quality content than former journalists? This week I got an email announcing that another publishing company […]
I’m a long-time reader of the PR Meets Marketing blog, by Cece Salomon-Lee. As the title suggests, she has talked for years about how PR and Marketing intersect. Her latest post lists some essential skills she has picked up as her career progressed. It a good list and to some extent it mirrors the transition […]
The news media industry has struggled for years to respond to the Internet and to the rise of social media. When I’ve discussed this issue I’ve focused primarily on the cuts in staff made by the technology trades that has resulted in a deteriorating level of coverage quality. While this fact makes a content marketing […]
In the course of our work for clients Strategic has gotten to know the marketing automation company Eloqua fairly well. Some of our clients use Eloqua to automate their marketing processes, and all Strategic engagements are focused on lead generation, prospect cultivation and/or deal capture. So obviously it’s important to understand how the client is […]
Yesterday the marketing automation company Marketo published a really good post on their blog. It captured well a lot of these themes I cover here on this blog and how I counsel clients regarding content marketing. First off, it’s a guest post from Jeffrey Davis. Reaching beyond your own group of subject matter experts and […]