Stories on the tech industry, content marketing and online sales enablement
Recently a comprehensive B2B content marketing survey was produced and released by MarketingProfs and the Content Marketing Institute (CMI). MarketingProfs packs a lot of good info into their post, and the entire survey is available for download with free registration. MarketingProfs and CMI received responses from over 1,400 companies for this survey. So the findings […]
Online privacy and how consumer data is tracked online has been a recurring theme on this site. The current Internet economic model is driven by advertising, which is targeted by tracking the online behavior of consumers. In exchange, consumers enjoy free or very low cost services and applications. I call this the quid-pro-quo of the […]
Search Engine Land is a go to site for all topics related to search. So when I saw an article on how to create great content, I naturally assumed the focus would on how content should be organized and tagged for search engine indexing. The author Rick DeJarnette does deliver some good tips on that […]
This week a survey was released that looked at the nature of leadership in the age of social media. Jamie Notter and Maddie Grant, consultants and co-authors of the book Humanize – How People-Centric Organizations Succeed in a Social World, released the results Tuesday at a workshop held in Washington, DC. Focused on the association […]
Do Not Track rules for online advertising appear increasingly likely, and the heat is rising. The New York Times ran a thorough story over the weekend detailing what it describes as industry moves to thwart consumer opt-out of online tracking. Industry groups like the Association of National Advertisers, Internet Advertising Bureau and the Direct Marketing […]
In previous articles on this site I’ve talked about counseling clients on adopting a publishing mindset. For a content marketing program to succeed, the company or organization must approach the engagement just like a trade magazine. Quality content needs to be presented in ways that appeal to the target audience(s), and must be presented in […]
Over the weekend I completed the transfer of Work, Wine and Wheels to a self-hosted WordPress installation. After over four years and more than 100,000 visits, it was time to leave the WordPress.com nest in the cloud and run my own site. This transfer took quite a while. Partly this was due to the work […]
I read a very good article last week on TechCrunch. The author was questioning the importance some people are giving Klout scores, even in some cases using a person’s Klout score as a metric for employment. The article cites a Salesforce help wanted listing that requires a Klout score of 35 or higher. The articles […]
An excellent blog post caught my eye yesterday, as it was designed to. Jason Falls of Social Media Explorer published a piece entitled “‘Social Business’ is Bullshit,” based on a presentation he gave to a recent conference on the topic. No doubt that got everyone’s attention. After the provocative headline, he clarifies his target is […]
Recently I got involved in a LinkedIn discussion thread that combined two interests of mine, social media and BMW maintenance. The BMW Group on LinkedIn is a fairly active one. It’s also an open group, so this link should resolve to the thread even if you are not a member of LinkedIn. The member who […]
Over at GigaOm Mathew Ingram is doing some excellent reporting on the evolution of Twitter. Twitter is evolving from a sort of free informational utility to a media company that uses other people’s content to sell advertising and drive eyeballs to other media partners. The company is adding features like expanded tweets and providing […]
My partner Marc Hausman wrote an excellent column last week for the Washington Business Journal. In it he introduces a concept we’ve been stressing to clients and prospects — lead introduction vs. lead generation. What’s the difference? Really it comes down to numbers. Our B2B and B2G clients are usually selling a specialized and relatively […]