Stories on the tech industry, content marketing and online sales enablement
This week I read two stories talking about content marketing that got me thinking. One was from Mitch Joel at Six Pixels of Separation, and the other from Justin Case at his blog Justin Case You Were Wondering (clever title, Justin)! Both are worth a click and a few minutes of your time. To paraphrase, […]
Last week Brad Flora, co-founder and ceo of startup Perfect Audience reached out to me to offer a guided demo. He had seen my recent article on retargeting, and wanted to show me how Perfect Audience was making retargeting easy for companies of any size. It was an impressive demo. Working with Facebook’s FBX Ad […]
Have you ever researched a product online, and then noticed ads for that product following you around on the Internet? It was really obvious to me this holiday season, when a jacket my wife got me for Christmas was popping up on every site I visited for weeks afterwards. This is called retargeting, and done […]
Friday I had lunch with an old colleague of mine who is now running a well known federal trade magazine. In addition to catching up in general, he shared with me how he’s trying to adapt the traditional trade magazine business model to an online and mobile world. This is a theme I’ve covered a […]
Last week Google released its latest Transparency Report. (Official Google post here and New York Times piece here.) It documents a steady rise in government requests to Google for personally identifiable information on its users. The report also highlighted how the majority of these requests are not sanctioned by a search warrant. When I last […]
In almost all my client engagements, success requires coordination with the sales team. This is necessary to quantify prospect movement through the sales process and establish the program’s ROI. It’s also important to get feedback from sales on the type of content we should be producing, addressing issues prospects care about and using their language. […]
Last week John Battelle published his 2013 predictions in technology. He’s been doing it for a decade, and even when he’s off the mark the predictions are thought-provoking. Plus he’s honest in grading himself. In 2012 he claims a score of 7 right, 5 wrong with two pushes. This year is another great crop, looking […]
Google starts 2013 with a big win in federal court. The FTC announced today it was concluding a long running investigation into Google’s search practices. The FTC found that the company broke no laws in the way it presented search results. The Commission did find that Google abused certain patents, using them against competitors. Here’s […]
Merry New Year to all! Yesterday I received what will be my last WordPress.com annual traffic report, since I moved this site to chrisparente.com in early October of this year. It’s a good looking report and a nice little extra for wp.com bloggers — here’s my story on my 2011 report. According to WordPress I […]
For the past two weeks the UN had been trying to revise a multilateral treaty that has been the official governing language of the Internet since the late 1980s. Many viewed this process as a way for authoritarian governments to assert control over Internet content, and late last week negotiations broke down. The United States […]
There is so much market information available today that sometimes it can obscure the bigger picture, rather than illuminate. Not so with former securities analyst and current venture capitalist Mary Meeker’s Internet Trends report, released this week. Meeker was present at the creation of the modern day Internet while at Morgan Stanley in the 1990s, […]
On Friday VeriSign (NASDAQ: VRSN) announced that it had secured renewal of its contract to run the .com registry for another six years. However, the stock immediately feel by 13 percent, after revealing that the Department of Commerce removed the right to raise wholesale prices. This came after the stock dove 20 percent near the […]