Stories on the tech industry, content marketing and online sales enablement
This week started off on the right foot with me being the guest of Mark Amtower’s Federal News Radio podcast Amtower Off Center. No one has been a leader in the B2G market longer than Mark. He and I are co-hosts of the GovCon Ideation community with Janet Waring of ArtForm, as well as co-authors […]
Ever since the broad availability of artificial intelligence exploded last year, I’ve been wondering about its impact on B2 marketing. There is already a lot of “me-tooism” in much of B2G content marketing. Would AI make that even worse? Or could it, in fact, amplify the value of truly original insights for thought leadership? Or […]
Recently I attended the GAIN 2023 conference, an event dedicated to business-to-government (B2G) marketing. I’ve attended GAIN since it began in 2016, sponsored by Government Marketing University. In 2021 GovExec purchased GMarkU and produced this year’s event. Attendance seemed strong and fully recovered from depressed pandemic levels. Many of the speakers and presentations were excellent. […]
There is a brand new book out called Government Marketing Best Practices 2.0, available on Amazon. I’m proud to say that I contributed a chapter in the book, along with a number of other government marketing experts. Credit for the book goes to long-time government marketing expert and consultant Mark Amtower. Mark has written the […]
Last week I attended an excellent presentation on the use of LinkedIn in the federal space. The presenter was Mark Amtower, known by many as the “Godfather” of government marketing. The discussion was a GovCon ClubTM event organized by Guy (Go-To-Guy) Timberlake, another long-time luminary in federal marketing. When Mark Amtower talks LinkedIn people listen. […]
Last week Tim Hartman and Frank Salatto were guest speakers on our Ideation group govcon call. Tim is Chief Executive Officer of GovExec, and Frank is SVP and Head of Growth Initiatives. They gave us a compelling overview of GovExec’s string of acquisitions over the past two years, arguably the most important development for B2G […]
The COVID pandemic has deepened my relationships in the GovCon community. Early in 2020 the Ideation call was set up by Government Marketing University. As many as 70 government marketers would Zoom in and share tips and best practices as we all groped for a new normal. It was both a professional and a psychological […]
Last month I was a panelist for a public sector content marketing study conducted by Market Connections. Market Connections is a highly respected research firm focused on B2G and B2B markets and I was honored to be on their panel of experienced content creators. Market Connections polled over 600 government decision-makers at federal, state and […]
When sharing content online it’s important to bring your “A” game. This is especially important when sharing content designed to to educate or persuade the audience on a particular issue. You need to know the audience, know the topic and be ready to engage with the reaction your content receives. Last week I read some […]
It seems incredible that we’ve finally reached 2021 holiday season. Despite all the challenges presented by the coronavirus it was a busy year in the world of B2G marketing. As in past years one of the biggest events for government marketers was the GAIN 2020 conference. GAIN again offered tools, insights and inspiration for government […]
It’s commonly said in marketing that “content is king.” But how do you demonstrate content effectiveness to other stakeholders in your organization? Marketers need to show that the content they are creating and promoting is helping to achieve business objectives. It’s important to understand that key performance indicators (KPIs) vary by campaign stage. For example, […]
If you want to successfully market a product or service, you need to understand everything you can about who your targeted decision-makers are and what they care about. A way to increase your understanding is the development of marketing personas. Per Wikipedia, “a persona in user-design and marketing is a fictional character created to represent […]