WINE & DINE COLUMN My latest wine column published today on WashingtonExec. The Washington DC area has a number of choices if you’re eating out early in the week. Half price wine nights are a win-win. Restaurants pull in more business on slower weekday nights, and customers can go for a bottle of wine at […]
Readers of this blog know that the declining standards of media reporting is a theme I return to periodically on Work, Wine and Wheels. Too many layoffs, too many beats for those that remain, long-time experts in their niches being replaced with new graduates for budget reasons are some of the factors driving quality down. […]
As part of our professional development program my agency invited in some representatives from Eloqua, the marketing automation company. I’ve previously written about the company and how it helps some of our clients manage their marketing and sales efforts. One of Eloqua’s biggest challenges is getting their customers to understand all the things their software […]
It’s always fun reading positive reviews on the car you own. This is especially true if you’re a BMW enthusiast and M car owner. Usually you can be confident the reviews will be glowing, and your car judged superior to the competition. That was certainly the case back in 2000, when my E39 M5 model […]
When I published my WashingtonExec column on Sonoma, I gave an overview of our trip. I also promised reviews of the wines we brought home. Here are some wines we’ve been enjoying since we got back. We brought home wines not available for retail sale on this coast. Two were from familiar names in the […]
When an issue pops up on an older BMW, there is no reason to be in the dark as to the cause. There are many resources to help you diagnose the problem on your car, and as the expression goes knowledge is power. Even if you don’t intend to try and fix the problem yourself, […]
WINE & DINE COLUMN My latest Wine and Dine column in live over at WashingtonExec. Gabriele and I recently got back from a very enjoyable getaway featuring perfect weather and beautiful vineyards. My WashingtonExec piece tries to provide general tips for visiting Sonoma. I’ll be reviewing some of the specific wines we enjoyed in subsequent […]
Todd Defren’s PR-Squared blog is a good read for industry developments. I last mentioned the blog here two years ago — wow where does the time go? Content marketing has gone mainstream since that post, and last week Todd published seven basic rules for how to do it well. It’s a logical list and I […]
Recently I’ve written about the move of publishing companies into content marketing consulting. It makes a lot of sense — who better to teach a company to think like a publisher, than a publisher? Who better (presumably) to generate quality content than former journalists? This week I got an email announcing that another publishing company […]
My Wine and Dine column on WashingtonExec has been taking up the majority of my wine posts lately. So it’s time for a post on some good wines I’ve enjoyed this spring. As readers of the blog know, I look for a balance of value and experience in a wine. With more earth under cultivation […]
I’m a long-time reader of the PR Meets Marketing blog, by Cece Salomon-Lee. As the title suggests, she has talked for years about how PR and Marketing intersect. Her latest post lists some essential skills she has picked up as her career progressed. It a good list and to some extent it mirrors the transition […]
The news media industry has struggled for years to respond to the Internet and to the rise of social media. When I’ve discussed this issue I’ve focused primarily on the cuts in staff made by the technology trades that has resulted in a deteriorating level of coverage quality. While this fact makes a content marketing […]