Last month Joe Pilizzi at Content Marketing Institute put out a list of 50 content marketing predictions for 2014 from industry professionals. It’s an excellent list that reflects many of the points stressed over the past few years here at chrisparente.com. Of course if you’re a content marketer, you may not have time to read […]
2103 was a busy year for my Chrisparente.com site. According to WordPress JetPack statistics, as of this morning it has received 63,469 views. The site has also achieved a global Alexa ranking of 265,477, and a U.S. ranking of 65,990. Each year since 2008 my traffic has grown, and I send a big thank you […]
When you’re trying to explain something, it’s always good when possible to show rather than tell your audience. This is especially true when you’re trying to explain relatively complicated technology. Recently I worked with a client partner company sharing a very effective video. Developed in collaboration with my client, this video does an excellent job […]
Nothing is official yet for the North American market, but a lot of information has been released about the new BMW M3/M4. In case you haven’t been keeping up with BMW nomenclature, the venerable BMW 3-Series now refers only to sedans, while the two-door coupes are now considered 4-Series. So for the first time there […]
Yesterday I received a briefing on LinkedIn advertising opportunities. Placing ad buys isn’t one of my main roles, but I always stay current on issues my clients might need, and all of them use LinkedIn in some way. There have been some changes lately in the LinkedIn experience. Last month LinkedIn replaced its LinkedIn Today […]
The onboard computers in modern BMWs contain a wealth of information. Much of this information can be accessed by the owner, yet BMW doesn’t include such information in owner’s manuals or any other documentation. The story I wrote about the BMW hidden menu options in my 2002 E39 M5 has become one of the most […]
Last week in my WashingtonExec column I talked about good bets for Thanksgiving wine. I thought I’d expand the focus here to the holiday season, sharing some suggestions from wine bloggers I read regularly. Robert Dwyer at Wellesley Wine Press just published a long form piece in his local magazine about wine and holidays. He […]
My latest wine column published yesterday in WashingtonExec. It talks about a number of suggested Thanksgiving wines that will please family and friends. I focus on Bordeaux, Ripasso, Pinot Noir and Zinfandel wines. All are first hand recommendations — if you don’t like any of them, you can leave a nasty comment! Whatever wine you […]
Car and Driver is out with their Ten Best Car list for 2014. For the 23rd straight year, the BMW 3-Series (and now 4-Series, the new designation for the coupes) made the cut. You can bet someone in the Communications department is breathing a big sigh of relief – you don’t want to be the […]
Gini Dietrich’s Spin Sucks site has been in my industry news RSS feed for a long time. This week she wrote a good piece looking at how VISA has brought all their marketing and communications work in-house. The company is ending relationships with current agencies FleishmanHillard, Edelman and Brunswick. In her story Dietrich connects this […]
Starting soon new BMW owners will start to receive more frequent oil and filter changes as part of the new car “free maintenance” program. According to the Service Information Bulletin 00 01 13, BMW now approves oil changes every 10K miles or 12 months, rather than the previous 15K miles or 24 months on cars […]
Integrating content into the sales process is always a vital part of the client engagements I run. For that reason, my agency is always on the look out for companies offering services that could potentially support improved sales integration. Yesterday we got an interesting presentation from beep Directed Voicemail. Founder Patrick Cahill explained their value […]