When I bought my E39 M5 in 2011, one of the nice mods it came with was an integrated iPod player. It was a clean looking installation with the connector coming through the center console. I’m no hard core audiophile, but I quickly got used to not messing with CDs and having my entire music […]
Most of my clients engage in content marketing efforts designed to increase revenue. Over the past five years we’ve established a proven methodology for making that happen. But increased sales is not the only outcome content marketing can support. Content marketing engagements can also pursue public affairs goals. A good example is a campaign being […]
Social media giants like Facebook, LinkedIn and Twitter are not really social any longer, but they are the modern equivalent of the old network broadcasting system. That’s the verdict of an excellent article from Jay Baer at Convince and Convert. These companies used interaction and community to grow to massive scale. Now they are monetizing […]
Success in an agency environment requires a constant balancing act. You want your client to view you as a full member of their team, ready to go to any lengths to get results. At the same time you need to stay in business, which requires matching the time and attention given to each account with […]
Today my latest wine column published in WashingtonExec. I look at the predicted state of the wine industry in 2014 based on the annual report put out by Silicon Valley bank. This report has been published since 2010 and is full of interesting primary data. One of the more sobering predictions is something I covered […]
Any discussion of content marketing will talk about the importance of great content. That is the foundation on which a content marketing campaign is built. If you and your client aren’t putting out great stuff, the campaign won’t be successful. High quality, consistent content development isn’t easy. Usually you’re busy, the client is busy and […]
Joe Roberts of 1WineDude is one of the wine bloggers I follow via RSS. Last week he was interviewed by another local wine enthusiast, Laurie Forster. Forster publishes a site called the Wine Coach and hosts a Baltimore radio program on 1090 AM. In the interview they discuss their 2014 resolutions for the wine industry. […]
The first full work week in 2014 opened with a spirited debate about the future of content marketing. It began with a post from Mark Schaefer that posits content marketing will soon hit a saturation point he calls content shock, beyond which it won’t be a sustainable activity for many businesses. Christopher Penn at SHIFT […]
With the holidays now behind us, I had a chance this weekend to install a really fun Christmas gift. My wife gave me the Shark Injector performance software for my 2002 BMW E39 M5. (OK, there was some coaching). The software was created by Jim Conforti, a well known and respected name who has been […]
Last month Joe Pilizzi at Content Marketing Institute put out a list of 50 content marketing predictions for 2014 from industry professionals. It’s an excellent list that reflects many of the points stressed over the past few years here at chrisparente.com. Of course if you’re a content marketer, you may not have time to read […]
2103 was a busy year for my Chrisparente.com site. According to WordPress JetPack statistics, as of this morning it has received 63,469 views. The site has also achieved a global Alexa ranking of 265,477, and a U.S. ranking of 65,990. Each year since 2008 my traffic has grown, and I send a big thank you […]
When you’re trying to explain something, it’s always good when possible to show rather than tell your audience. This is especially true when you’re trying to explain relatively complicated technology. Recently I worked with a client partner company sharing a very effective video. Developed in collaboration with my client, this video does an excellent job […]