The numbers are in and BMW’s sales in the U.S. continued to climb in May. Sales were up 17.3 percent May to May, with 29,602 units sold. For the first five months of 2014, sales are up 12.2 percent. The overall trend is the same, but some things have changed since I wrote about BMW’s […]
Mary Meeker is a name familiar to anyone who has charted the rise of the Internet from the 1990’s on. Back then she was an analyst at Morgan Stanley and made her reputation by seeing early the transformative potential of the Internet explosion, while avoiding the overly frothy (and occasionally illegal) boosterism of other analyts. […]
This weekend I replaced the High Intensity Discharge (HID, also known as Xenon) headlight bulbs in my 2002 M5. My old bulbs still worked, but my amazing wife had bought me replacement bulbs reputed to be the best on the market. She purchased them from TheRetroFitSource, a great resource for auto lighting needs. The bulbs […]
For years clients of mine have leveraged reports from the research firm Market Connections. For the past six years the firm has hosted an event to announce their latest federal media and marketing study. My former agency Strategic Communications was a sponsor of the 2011 event, during which research was released highlighting increased social media […]
I’ve written frequently about brand journalism for a few years now on this site. But I’ve never written a song about it. That’s what healthcare PR and marketing firm MediaSource did recently. Agency president Lisa Arledge Powell gave a presentation on content marketing in healthcare at a PRSA event that included the “Brand Journalizer” song. […]
It’s rare for me to do a story on a single wine. But recently my wife and I enjoyed the 2009 Accordini Ripasso Valpolicella and she pronounced it “the best Italian wine I’ve ever had.” So clearly a post was required! I’ve written previously about some Ripassos that were good wines and also good values. […]
This weekend I gave my 1999 M3 a thorough checkup. The car is running great but it also turned 15 years old this month. In performing the inspection I was greatly aided by these excellent videos from Bavarian Autosport. An important area I wanted to focus on was the suspension bushings. Bushings connect the suspension […]
Recently I read an excellent piece on content marketing from Jeremiah Owyang. It talks about understanding the different types of content that make up a comprehensive content marketing effort. I’ve found this kind of segmentation increasingly useful as clients become more sophisticated in their content marketing programs. Firstly, it’s helpful because despite its increasing popularity […]
Forrester Research is out with a new report on content marketing. It’s titled “Build Your Content Brand By Delivering Customer Value” and its lead author is analyst Ryan Skinner. The report is $500 to download, and thanks to Michael Skinner’s excellent B2B Marketing Insider blog I can share some highlights. The report concludes that one […]
BMW sales numbers are out and the company had a big month in March. For BMW brand vehicles month to month sales were up 18.6 percent and YTD sales up 11.5 percent. Mini sales are reported together with BMW in the United States and they were down almost 40 percent as that brand awaits new […]
eMarketer pulled together this week some content marketing research and made it available via a new report. The report was sponsored by Contently, which bills itself as “the largest network of freelance professional journalists.” So they’re the brand journalism people, though they don’t use that exact term. Here’s the link to download the report. If […]
My latest Wine and Dine column published yesterday in WashingtonExec. It’s a Q&A with David White, founder of the popular Terroirist wine blog and chief operating officer of DC-based Keybridge Communications. I really enjoyed this interview, because it was a “two-fer” for me. In less than four years David has built the “Best Overall Wine […]