Recently I had the pleasure of connecting with Carrie Majewski, Director of Content Marketing for Content Boost. In the Q&A below, we discuss what clients are looking for from content marketing and Carrie’s thoughts on how content marketing is evolving. Carrie also attended the recent Content Marketing World conference and shares some of her takeaways […]
The rise of the Internet made popular the concept of the long tail — serving a great number of interests and niches individually small in number but collectively making up a significant population. A long tail strategy is the opposite of offering a few products broadly popular to a mass market. Long tail in the […]
Welcome to part two of my interview with BMW enthusiast Paul Valliere. (You can listen to part one here.) In this conversation Paul and I hypothesize about the future for old-school BMW enthusiasts like ourselves. Here’s a heads up on my take written in 2011, and Paul raises some issues I hadn’t considered. We also […]
Today I’m publishing part one of my interview with Paul Valliere. Paul is a long-time BMW enthusiast who owns three classic BMW M cars, one of them being the Euro-spec E36 M3 pictured above. Only 45 of these vehicles were imported to North America in 1994, and Paul has the official number one. Bimmer magazine […]
More and more companies I talk to understand they need to adopt content marketing principles. What isn’t nearly as clear for most of them is exactly how to organize their efforts, and plan for how it will change their current marketing structure. The energetic folks at the Content Marketing Institute (CMI) recently published a report […]
The Oracle/Eloqua All About Revenue blog published an interesting infographic recently, posted below. It contains data points from various sources that illustrate the challenges facing CMOs as they attempt to quantify the ROI of their marketing efforts. In many ways there has never been a better time to establish these metrics. The inherently data rich […]
This past weekend I repaired a small but annoying issue on my 2002 BMW M5. The rear corner sunshade on the driver side had cracked and lost all tension, leaving the shade flopping loose. Not the most serious of issues that could crop up on this car by a long shot. But it looked sloppy […]
I’ve been publishing Work, Wine and Wheels articles since 2008. I started the site in part to acquire the hands-on skills necessary as the nature of communications work changed dramatically. I counsel clients on how to become online publishers, so I needed to learn how to do it myself. The site has been very successful […]
For most StoryTech Consulting clients, the objective of their content marketing campaign is revenue growth. This is achieved through using the content to enable key account management and prospect nurturing. That said, as I’ve written previously a well executed content marketing program delivers a number of other important marketing benefits. A powerful validation of this […]
Last weekend I did an easy but important piece of DIY maintenance. I removed, cleaned and reoiled the Conforti cold air intake (CAI) on my 1999 BMW M3. Two years ago I had to replace the foam filter as part of a full DIY tuneup. I needed to replace it because I never cleaned it, […]
There was big news in the world of content marketing last week. Content marketing software company NewsCred and content distribution company Outbrain announced a partnership. Here’s a good read on the new alliance from the New York Post. You don’t have to be an expert in content marketing to understand this move. The biggest source […]
Recently I was describing to a friend what I do for StoryTech Consulting clients, and she was very interested. She asked that I list all the benefits of a well executed content marketing strategy, for her to share with colleagues. I pulled the list together and sent it. And then I thought — “hey, that […]