Today I’m publishing part one of my interview with Paul Valliere. Paul is a long-time BMW enthusiast who owns three classic BMW M cars, one of them being the Euro-spec E36 M3 pictured above. Only 45 of these vehicles were imported to North America in 1994, and Paul has the official number one. Bimmer magazine […]
More and more companies I talk to understand they need to adopt content marketing principles. What isn’t nearly as clear for most of them is exactly how to organize their efforts, and plan for how it will change their current marketing structure. The energetic folks at the Content Marketing Institute (CMI) recently published a report […]
The Oracle/Eloqua All About Revenue blog published an interesting infographic recently, posted below. It contains data points from various sources that illustrate the challenges facing CMOs as they attempt to quantify the ROI of their marketing efforts. In many ways there has never been a better time to establish these metrics. The inherently data rich […]
This past weekend I repaired a small but annoying issue on my 2002 BMW M5. The rear corner sunshade on the driver side had cracked and lost all tension, leaving the shade flopping loose. Not the most serious of issues that could crop up on this car by a long shot. But it looked sloppy […]
I’ve been publishing Work, Wine and Wheels articles since 2008. I started the site in part to acquire the hands-on skills necessary as the nature of communications work changed dramatically. I counsel clients on how to become online publishers, so I needed to learn how to do it myself. The site has been very successful […]
For most StoryTech Consulting clients, the objective of their content marketing campaign is revenue growth. This is achieved through using the content to enable key account management and prospect nurturing. That said, as I’ve written previously a well executed content marketing program delivers a number of other important marketing benefits. A powerful validation of this […]
Last weekend I did an easy but important piece of DIY maintenance. I removed, cleaned and reoiled the Conforti cold air intake (CAI) on my 1999 BMW M3. Two years ago I had to replace the foam filter as part of a full DIY tuneup. I needed to replace it because I never cleaned it, […]
There was big news in the world of content marketing last week. Content marketing software company NewsCred and content distribution company Outbrain announced a partnership. Here’s a good read on the new alliance from the New York Post. You don’t have to be an expert in content marketing to understand this move. The biggest source […]
Recently I was describing to a friend what I do for StoryTech Consulting clients, and she was very interested. She asked that I list all the benefits of a well executed content marketing strategy, for her to share with colleagues. I pulled the list together and sent it. And then I thought — “hey, that […]
This past weekend I gave my 2002 E39 M5 a thorough inspection. I also changed the oil and swapped the tires side to side to even out the wear. All the fluids were changed last year, so I knew I was in good shape on that front. I’ve now owned the car for over three […]
My latest WashingtonExec column published today. I was in Canada earlier this month and had a chance to visit some vineyards on the Niagara peninsula. Vineyards reviewed are Peller Estates, Trius Vineyards and Inniskillin. None of these three offered a red that I found impressive, but there were some very enjoyable Rieslings and ice wines. […]
The Internet has never been a more dangerous place to do business, and Distributed Denial of Service (DDoS) attacks are the main reason why. That’s according to recent research published by two players in the online security space, Arbor Networks and VeriSign. Arbor Networks calls the past 18 months the “hockey stick era” for DDoS […]