If you market to the government market, you know what a complicated process it can be. It’s often a challenge to know exactly which government decision makers within the agency to communicate with, and to know exactly what those decision makers are looking for from a contractor partner. I recently attended a government marketing event […]
Coming home from vacation this weekend my wife and I were involved in an accident. Less than two miles from home, a woman pulled out from the Walker Gate of Fort Belvoir without looking and hit the side of our 2015 Jeep Grand Cherokee. The impact caused the vehicle to flip over and roll twice […]
As I wrote about in July, I’ve joined the National Capital Chapter (NCC) of the BMW Car Club of America. The reason I joined was the BMW DIY events they hold regularly. I was excited by the opportunity to tackle some maintenance procedures with experienced owners around me to offer advice and assistance. This past […]
Last Friday I received my official BMW air bag recall letter for my E46 M3. Both the driver and passenger air bags are subject to the massive Takata air bag recall, which has been going on for almost two years. Over 60 million air bags have been found defective and need to be replaced. It’s […]
Last week I found an article/video on content marketing that just nailed it in multiple ways. It was a guest post on Convince and Convert by Joei Chan at Medium. The post made five predictions about content marketing trends in 2017. Joei assembled an all-star cast of content marketing influencers. She talked to Rand Fishkin, […]
I’ve been a BMW enthusiast for 15 years, but I had never joined the BMW Car Club of America (BMWCCA). The main reason was I did not associate BMWCCA membership with DIY work. A fellow owner who works out at my gym recently showed me otherwise. He told me DIY educations was the main reason […]
I’ve been writing about Mary Meeker’s State of the Internet report for a few years now on this site. Her 2016 edition was just made public. Here’s the entire slide deck courtesy of KPCB and hosted on LinkedIn. Mary has widened her scope over the years and the deck is up to 213 pages. If […]
This week Gabriele and I attended an Italian wine dinner at Riverbend Bistro, a favorite neighborhood spot. The theme was wines from Tuscany, including Castello di Poppiano, which was already a favorite of ours. Our evening was made more special by being seated with the two presenters of the wines. One was the importer Brennan […]
2016 BMW sales are out for April, and it’s been a tough start to the year for BMW in North America. Overall new sales are down 9.4 percent, with passenger cars down 15.4 percent. An article from The Truth About Cars reports swollen inventories at U.S. BMW dealerships. As usual, looking at BMW’s high volume […]
Recently Gabriele and I enjoyed a true dining experience at Brabo, a Belgian restaurant in Alexandria next to the Lorien Hotel and Spa. We have enjoyed their Tasting Room bar area next door a few times, but this was the first time in the restaurant itself. We had a great meal. The appetizers were a […]
This weekend my wife Gabriele and I picked up a new 2015 Jeep Cherokee. She had been leasing an Infiniti FX37, but decided she sacrificed too much interior space for the sportiness. We had bought a Toyota Highlander back in 2011, which had lots of interior space but wasn’t much fun to drive. As the […]
Analytics are a big part of all StoryTech Consulting client engagements. Specific success metrics vary by account, but every content marketing program needs data to show what content is resonating and how that content is contributing to shortening the sales cycle. My clients use many different analytic packages, but Google Analytics is often the starting […]