Happy holiday season! It’s that time again to look back at the Work, Wine, and Wheels posts over the past year.
The publication cadence continued to decline as I was busy running my StoryTech Consulting business. However, as you can see from the graphic above, traffic to the site actually increased in 2025; in fact, it was the highest since 2022. Part of that may be due to subscribers, and if that’s you I give my humble thanks.
The other factor is the surprisingly strong Google juice that many of my BMW-related posts continue to maintain. Of course, a strong organic ranking on a SERP page is no longer a guarantee of traffic, as Google has added features such as AI Overview, People Also Ask, and other paid placements. Google is now a walled garden, under assault from users turning to AI chatbots for search.
All that said, it sends regular traffic to the Triple W. The most popular post this year, by a wide margin, was published in 2017 and described how to install a new battery in an E46 M3. Google Search Console shows that my post has an average position ranking of 1.9, meaning the link is shown on page one right under all the paid options:
For my oenophile followers, the most popular wine post was on Central Coast California wines. This content resulted from one of the wine seminars put on by the Neighborhood Restaurant Group, which runs a number of places in Northern Virginia. The enthusiasm of NRG’s wine purchaser Erin Dudley is infectious, and she includes some history with the grape talk, such as how California’s wine industry was created by Italian immigrants in the 1890s.
LinkedIn remains a more logical place for work-related posts. However, my post providing tactical tips for using AI in B2G marketing attracted a strong readership. In it I shared highlights from an informative training I attended in late 2024. The post is based on an overview I shared with my GovCon Ideators organization, and the full download is available in the post.
So that’s another year in the books. I wish you a very merry New Year and a prosperous 2026!