Last month I attended a workshop focused on how to use AI technology to boost productivity. The workshop was put on by Juliana Slye and Natalie Lambert, the first in a continuing series. I’m a ‘learn by doing’ type of person and I found the workshop worthwhile.
Natalie formerly worked at Google and brings a lot of practical knowledge about AI tools and how to use them. Juliana founded Government Business Results and ties tactical AI into her patented GovBuyer’s Journey methodology. They gave a high-level presentation on this topic at the GAIN conference in October, and the workshop went into much more detail.
Each attendee needed to bring a laptop and have some kind of subscription to an AI tool. Even for things that seem staightforward – the better you prompt the better the outcome – actually doing it real-time made a big difference. Natalie turned prompt into an acronym, standing for Persona, Request, Outcome, Market/Audience, Process, Template/Example. Give your AI tool all that and the response should be a helpful one.
Here’s what that prompt looks like, asking ChatGPT to write a LinkedIn post for StoryTech Consulting:
Some things I learned in the session:
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- Understanding the token limit in your AI tool
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- Using ChatGPT Search to make sure you’re capturing up to date information
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- How useful AI can be for competitive research
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- How quickly new functionality is being added – my ChatGPT subscription now includes the video tool Sora
AI is a tool that marketers need to understand and leverage. I still have concerns about the spread of AI and true originality of thought that I wrote about last year, but that’s what the human in the equation must deliver. AI can give us more time to focus on that while lifting a lot of manual and administrative burden off the B2G marketer.
Juliana graciously approved me giving a high-level presentation to our GovCon Ideation group about my experience. You can download that deck by clicking the image below.
