This week started off on the right foot with me being the guest of Mark Amtower’s Federal News Radio podcast Amtower Off Center.
No one has been a leader in the B2G market longer than Mark. He and I are co-hosts of the GovCon Ideation community with Janet Waring of ArtForm, as well as co-authors of Government Marketing Best Practices 2.0. We had a lively conversation on a range of B2G marketing topics, focused on the way to use thought-leadership content to differentiate your product and/or service to prospects.
We were shooting for interesting, informative, and even a bit entertaining. Give a listen and let me know how we did! If you don’t already have Amtower Off Center in your podcast app of choice, you can click here to hear the interview.
Thanks again Mark, and to all a Happy Halloween.
