image courtesy of blog.esds.co.in
When you’re trying to explain something, it’s always good when possible to show rather than tell your audience. This is especially true when you’re trying to explain relatively complicated technology.
Recently I worked with a client partner company sharing a very effective video. Developed in collaboration with my client, this video does an excellent job of communicating the value of a hybrid cloud architecture. You don’t need to understand anything about cloud computing or virtualization to “get” the utility provided.
See below for the video. Right now you need to go to Vimeo to view — it’s worth the click. You can’t watch the video without coming away with a better grasp of a hybrid cloud solution.
This is an excellent example of show, don’t tell and an effective part of a content marketing strategy.
Blue River: Mallard for Netapp & AWS – Cloud Based Data Storage from Helen Thompson on Vimeo.