graphic courtesy of bizo.com
This week I had the chance to interview Sean Callahan, Marketing Director at the online marketing firm Bizo. Sean is another former journalist who has moved to the brand side, having worked at BtoB magazine and other Crain Communications properties before joining Bizo last year.
Bizo is a leading provider of technology and data for online ad targeting, and Sean and I discuss how far that ability has come since the dawn of Internet advertising. Here’s an excellent introductory video put together by Sean and his team explaining the basics of the Internet advertising ecosystem. If you like it, be sure to check out part two. Things have come a long way since we invented pay-per-click advertising when I was with Advertising.com!
See below for the audio player to listen to the interview. For mobile visitors, or if the player does not show up below in your browser, please click here for the conversation.